Results 1 to 1 of 1
  1. #1
    Junior Member
    Join Date
    Jan 2021
    Location
    switzerland
    Posts
    1

    Question coffee producer/distributer enigma

    I am not in the coffee industry myself (I run a communication agency), but I do have a client (or let's say a potential client) that owns a few coffee plantations in Cameroon. He produces, roasts and sells a variety of coffee products and is in control of the entire value chain. His products are sustainable and he takes pride of paying living wages to the farmers in Cameroon.

    But here is the enigma I am trying to understand - and therefore have created an account in this forum to better understand the situation:
    He is not selling. As a matter of fact, he is in quite a bit of trouble as he states it: "there is just no demand".

    This puzzled me very much as I believed that producing sustainable coffee seems like a sure fire business strategy.
    So I wanted to throw this question out here to maybe learn a bit more about what it takes to successfully bring coffee to the market. What am I missing? It can't be that it's just "bad coffee", no? It also seem not plausible that it's simply a branding problem. So what is it? Why does a business with this extraordinary set of assets struggle so much?

 

 

Remove Ads

Sponsored Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. Direct purchase from the producer
    By Moterani in forum Coffee Roasters
    Replies: 2
    Last Post: 11-20-2016, 04:20 PM
  2. Buy your coffee direct from Honduran Producer
    By angelenigma8 in forum Coffee Beans & Espresso Beans
    Replies: 1
    Last Post: 10-13-2014, 05:45 PM
  3. Looking For a Coffee Press Distributer
    By garydem in forum Coffee and Espresso Machines
    Replies: 0
    Last Post: 04-10-2014, 05:24 PM
  4. Looking for distributer/wholesaler to work with on a project
    By cf77 in forum Coffee Industry Forum
    Replies: 5
    Last Post: 04-08-2013, 12:03 AM

Tags for this Thread