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Thread: RAIN FACTOR?

  1. #1
    Junior Member
    Join Date
    Apr 2006
    Location
    San Francisco
    Posts
    7

    RAIN FACTOR?

    i am a new business owner a month old right now. We are serving the full tully's coffee line including the air pot brew and espresso drinks, including retail bean ect. We had a mediocre 1st month, but it rained 26 out of the 31 days here in San Francisco. The worst month in terms of rain for a march in san francisco recorded history. Our location is excellent but at 3.75 a sq foot we are really paying big time for the location. we were about 15-20% from breaking even the first month. but keeping in mind we are also serving food as well.

    Can anyone tell me approx. how much does rain affect business, especially a constant rain? the 5 days of non rain days we had were overcast and non consecutive. just simply one day of no rain in between 5-7 days of non stop rain for the whole month of march and now april has been the same.

  2. #2
    Senior Member
    Join Date
    Dec 2005
    Location
    New York
    Posts
    201
    for us sometimes rain and sometimes warm sunshine can negatively effect business in the same way. What I found was the change in seasons that really effects business, people use this time to adjust their schedules and back on a routine, it is the routine that you are trying to tap into.

  3. #3
    Junior Member
    Join Date
    Apr 2006
    Location
    San Francisco
    Posts
    7
    finding your way into your customers daily routine is always the goal, coffee for most drinkers is habitual. but i was wondering does anyone here have an idea of how much bad weather affects sales and revenue? a relative number would be fine 10% 20% ect

    i am trying to judge our first month numbers and see how our performance was.

  4. #4
    Senior Member
    Join Date
    Oct 2003
    Location
    Seattle,Washington USA
    Posts
    874
    Hi BMWBOY713:

    I don't really have any words of wisdom to offer you except to say that rain isn't a bad thing. Heck we get a lot of that stuff up here ...However, keep in mind you have only been open a month, and it's a little too soon to figure out the numbers. I might suggest creating a short term promotion taking advantage of your unusual rain fall and come up with something to stimulate the customer's interest. Maybe offer a special price until the rain breaks. Just a thought
    "A Word of Difference"TM

 

 

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