Page 1 of 2 1 2 LastLast
Results 1 to 10 of 14
  1. #1
    Junior Member
    Join Date
    Aug 2012
    Posts
    13

    Word of Mouth marketing ideas?

    Thanks to everyone who read my last post. I've been thinking about coffee shop marketing and it seems to me that many coffee shops don't do a great job of marketing themselves. Because most independently owned shops likely don't have a huge marketing budget, I can see how marketing might be a challenge. What that means to me is that you have to find low-cost (or FREE) ways to get the word out. Anther thing that is obvious is that most good coffee shops have customers who LOVE them - you know the ones, people who come back every day and who just love being in your shop.

    So, it stands to reason that the best marketing plan would be the one that gets your most loyal customers to tell others about you. Word of mouth is one of the best ways to get new customers - people tend to trust their friends and are willing to try something when it's being recommended by a trusted source.

    What, if any, word of mouth marketing have you tried? I'm interested to hear different ideas from actual shop owners.

    Thanks!
    Roddy
    MobileLoyal.net

  2. #2
    Senior Member
    Join Date
    Mar 2012
    Posts
    1,215
    What about facebook?

  3. #3
    Senior Member
    Join Date
    Jun 2012
    Posts
    218
    Very true Eldub, facebook and twitter are great free advertizing.
    ALWAYS have a secure base/foundation before you try to expand your client base.
    What about printing a special card that says something like "receive a free drink when one is purchased" or even "Receive a free coffee on the house" so that you can hand them out to your loyal customers so that they can bring in a friend?
    Always treat your customers as the best. You must continually look after them and even give service above and beyond and they will always give you a great referal.
    You can also set up a loyalty program and send them email offers and birthday / anniversary card.
    You could go to a local business and sell them 10 free coffee cards for a 50% discount so that they may reward their customers and you could get something similar from them to hand out to your clients.
    I strongly suggest that you go and read Jay Levinson's books on "Guerilla Marketing" I found all of his books great even tho some are a little old. You can probably find alot of these in your local library.
    Brian

  4. #4
    Member
    Join Date
    Apr 2012
    Location
    SF Bay Area
    Posts
    65
    Word of mouth (also called referral) marketing can be extremely powerful. When we had our coffeehouse, we had a core of very devoted customers who wouldn't tell anyone about us, because they didn't want to ruin the place's atmosphere! We loved them anyways.

    A regular customer can be worth $60 - $100 a month. That's $1200 a year! So, don't be too shy about spending money on them. Brian's idea of the free coffee cards is a good one. But I wouldn't sell them at half price, I'd give them to the local businesses. The first time the customer comes in, let 'em have a coffee or latte or cappuccino or whatever - gratis. Then, give them a loyalty card, so they can get a free drink for every 10 they purchase. If they like your coffee & service, they'll be back.

    Also, once you get to know your regular customers, you can give them a free drink, everytime they bring in someone new.

    You should also check out Jay Abraham. He's a marketing guru in the same vein as Jay Levinson, but he's put all of his publications on the web for free download (and they're really, quite good).
    Here's a link; Jay Abraham - Marketing Genius.

    Knock 'em Dead, Roddy.
    Advertising signature removed by moderator.

  5. #5
    Senior Member
    Join Date
    Jun 2012
    Posts
    218
    Very informative. Have read some of Jay Abrahams stuff but didnt realize that so much was available on the web. Thanks for the link.
    Brian

  6. #6
    Junior Member
    Join Date
    Aug 2012
    Posts
    13
    Great input everyone, thank you! I have to say I never really used Twitter much until this past week and I can 100% see why it's a great marketing tool, I'm loving it. I'm curious though, do you see more results from FB or Twitter?

    In terms of using punch cards I couldn't agree more. Mobile Punch cards are actually the main service of Mobile Loyal.

    I also love the idea of selling 50% off cards to local businesses, that's an amazing idea.

    Thanks again for the feedback!

    Roddy
    Mobileloyal.net

  7. #7
    Junior Member
    Join Date
    Aug 2012
    Posts
    13
    I prefer to not look at the mode of marketing as the strategy. Thinking "what free ways can I get the word out?" is just like trying to put together a plan piecemeal, with potentially little thought to the whole picture.

    Why do people share a cafe with a friend anyways? Why do YOU share cafes or other businesses with friends?

    It's because you had an amazing experience that made you feel good, and you want your friends to have that same feeling (and wether you realize it or not, you want to be the one who shares that good experience).

    So to my mind, the focus should be on clarifying and perhaps broadening the experience you share with your customers. This can certainly include connecting with them on Facebook or Twitter - but the easiest way to get people to talk about you, is to give them an undeniably amazing experience.

  8. #8
    Member
    Join Date
    Apr 2012
    Location
    SF Bay Area
    Posts
    65
    Hey Roddy,

    One of the things I enjoyed most when we ran our coffee house was the conversations we had with our customers (in fact, it's what I miss most). What if you could extend those conversations to facebook? It would be like an extension of your cafe, but in cyberverse. It could be more engaging than the typical business site, and as your regulars hang out and converse, they're friends may just come join them.

    Just thinking...
    Advertising signature removed by moderator.

  9. #9
    Senior Member
    Join Date
    Sep 2011
    Posts
    207
    I'm not a coffee shop owner, but I hope to be someday... may I make some suggestions anyway?

    1. Partner with noncompetitive businesses who have the same target market (i.e. buy this much from us and get 10% OFF from this and that business)
    2. Donate some coffee to nonprofit org events, attendees may end up liking your coffee and become regulars through that
    3. Ask your loyal customers to write testimonials, then post them on your website
    4. Create a customer email database. With permission, send them exclusive or special updates via email.
    5. Take advantage of holidays/special occasions, offer to have thoughtful prepackaged gifts for those who procrastinate
    6. Have some kind of "guarantee" that your customers can count on, one which your competitors can't offer (i.e. We only use fresh roasted beans, no older than 10 days); make sure it's posted visibly in your shop
    7. Open your shop to schools; schedule tours to teach kids about how you run your business or how you make your products; send some samples to bring home to their parents
    8. Offer goods or services to radio stations for unsold radio time
    9. Teach employees to treat customers like gold
    10. Run silly contests and post them on Facebook (i.e. "Guess the number of coffee beans in the jar" contest) -- post a photo and make it mandatory for the customer to come into the shop to submit a guess ... be sure to award a prize to the winner (take a picture of him/her with the prize and post it on facebook)

    11. If you have a website, you could also create a section or a blog where you can keep your customers updated or teach customers about things you want them to learn about...

    My cheerful disposition is brought to you today by a STRONG cup of coffee.

  10. #10
    Member
    Join Date
    Apr 2012
    Location
    SF Bay Area
    Posts
    65
    Quote Originally Posted by CanadianBrian View Post
    Very informative. Have read some of Jay Abrahams stuff but didnt realize that so much was available on the web. Thanks for the link.
    Brian
    You're Welcome Brian!
    I've been a fan of Jay's since I read "Getting Everything Out of All You've Got" the first time, years ago. I re-read it every year now, and am amazed at how it still gets my mind going. Very effective book.

    On the website I shared, he's posted a 6 week marketing course! I'm about 1/4 of the way through. I really, highly recommend it!
    Advertising signature removed by moderator.

 

 
Page 1 of 2 1 2 LastLast

Remove Ads

Sponsored Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. Dry mouth
    By jeff54321 in forum Caffeine Health
    Replies: 10
    Last Post: 02-12-2014, 06:04 AM
  2. Great Marketing Ideas
    By SunriseCoffeeLasVegas in forum Coffee Industry Forum
    Replies: 25
    Last Post: 01-26-2009, 02:39 PM
  3. Guerilla Marketing Ideas
    By Comfy Place in forum Coffee Shops, Espresso Bars & Cafes
    Replies: 11
    Last Post: 11-15-2006, 02:23 PM
  4. Promotion-Word of Mouth Idea?
    By 777cory777 in forum Coffee Shops, Espresso Bars & Cafes
    Replies: 4
    Last Post: 07-25-2006, 03:38 PM
  5. Dry mouth from coffee
    By jeff54321 in forum Coffee Beans & Espresso Beans
    Replies: 5
    Last Post: 11-24-2005, 02:16 AM

Search tags for this page

advertising
,
coffee house marketing ideas
,
coffee house promotional ideas
,

coffee marketing ideas

,
coffee promotion ideas
,
coffee shop promotional ideas
,
coffee shop promotions
,
espresso bar guerilla marketing ideas
,
espresso promotion ideas
,
marketing
,
word of mouth marketing cafe
,

word of mouth marketing ideas

Click on a term to search for related topics.

Tags for this Thread