Coffee Research - Grad School Project

[Coffee_Researcher]

Hi Fellow Coffee Fans-

I'm conducting a research study on coffee and would love your responses to a few questions I have regarding your preferences and habits. I would really appreciate your answers. Feel free to answer freely on the forum thread or reply with your answers in a private message. Thanks in advance for your support!

1. On average, how many cups of coffee do you consume?

• Multiple cups a day
• One cup a day
• A few cups a week
• A few cups a month
• A few cups a year
• I don’t drink coffee

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2. Why do you drink coffee? (please be specific)


3. How long have you been drinking coffee?

• Less than 1 year
• 1-2 years
• 2-5 years
• 5-10 years
• 10 years or more

4. Which of the following types of coffee to you typically drink: (check all that apply)

• Latte (soy, 2%, etc)
• Cappuccino
• Flavored (mocha, macchiato, vanilla, etc)
• Drip
• Ice/blended
• Espresso
• Americano
• Other __________________________

5. How do you typically take your coffee?

• Black
• cream/milk only
• sugar/sweetener only
• cream/milk + sugar/sweetener
• flavored (french vanilla, caramel, etc)
• Not applicable
• Other ________________________

6. How often do you make coffee at home?

• Everyday
• Frequently
• Occasionally
• Rarely
• Never

7. On average, how much do you spend for a typical 12oz bag of coffee at your preferred grocery store?

• Less than $5
• $5-$8
• $8-$10
• $10-$15
• $15 or more
• I don’t purchase coffee

8. From which places do you typically purchase coffee from? (check all that apply)

• Grocery/supermarket
• Coffee shop
• Website
• Restaurant/diner
• Other __________________

9. Which of the following coffee brands do you consume? (check all that apply)

• Starbucks
• Peets
• Folgers
• Dunkin Donuts
• Seattle’s Best
• Maxwell House
• Chock Full o’Nuts
• Nescafe
• Lavazza
• Tully’s
• Illy
• Other _______________________

10. How important are the following factors when choosing a coffee brand?


Likert Scale: 1- not important 2 - somewhat important 3 - neutral 4 - important 5 - very important)

• Price
• Taste
• Quality
• Coffee bean origin
• Sustainability
• Roaster reputation
• Package design
• Friend recommendations
• recognizable brand/name
• Other __________________________

11. Which of the following statements best represents your thoughts around coffee:

• I don’t have a preference in coffee and am open to various coffee options and brands.
• I have a specific preference, but would consider other brands if my preferred were not available.
• I’m loyal to one brand and will go out of my way to purchase my preferred coffee.

12. What do you like about your preferred brand? (please be specific)




13. What is your gender?

• Male
• Female

14. What is your age range?

• 18 or younger
• 19-25
• 26-30
• 31-35
• 36-40
• 41-45
• 46-50
• 51-55
• 56-60
• 61-65
• 65-70
• 70 +

[Coffee Forum]

[Mr Shave]

Hello Coffee_Researcher -

One of these sites might make it easier for participants to answer your survey as well as analyze your data

http://www.zoomerang.com/
http://www.surveymonkey.com/

My other feedback is, question 7 is leading and might want to rephrase it.

Good luck

[Vinfotech]

I drink few cups a few from 2-3 years.
Fond of cappuccino
I often prepare it at home.

[kking4120]

Hi,

I'd be more than happy to answer some of your questions. Anything for the greater good of coffee drinkers!

1. Multiple cups a day
2. I drink coffee because it's comforting. I look forward to it in the morning and I like something to have to look forward to at the start of my day.
3. 10 years
4. Drip
5. cream/milk + sugar/sweetener
6. Frequently
7. $5-$8
8. Grocery/supermarket
9. Starbucks, Dunkin Donuts, Intelligentsia, Lavazza
10.

• Price -5
• Taste - 5
• Quality - 3
• Coffee bean origin - 1
• Sustainability - 5
• Roaster reputation - 3
• Package design - 3
• Friend recommendations - 2
• recognizable brand/name - 1

11. I don’t have a preference in coffee and am open to various coffee options and brands.
12. n/a
13. Male
14. 26-30