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  1. #1
    Junior Member
    Join Date
    May 2005
    Posts
    3

    coffee sleeve advertising

    what do you think about the trend towards ads on the coffee sleeves?

  2. #2
    Member
    Join Date
    Mar 2005
    Location
    Minneapolis, MN
    Posts
    38
    Ads are ok by me. A plain jacket costs upwards of $50/case, whereas with the ads its in the $25 vicinity. I'd rather be practical and cost conscious than be fancy with something that gets used only once.
    Jason Neumann
    Up North Coffee: retail & wholesale supply

  3. #3
    Member
    Join Date
    Aug 2004
    Posts
    36

    sleeve

    You could also turn it into a source of revenue for your shop.

    http://www.coffeerules.com/index.asp?documentID=771

  4. #4
    Junior Member
    Join Date
    May 2005
    Posts
    3

    sleeves

    i understand the revenue implications and of course the cost savings...just wondering about any customer pushback with the ads or even retailers thinking it might not be cool...i personally have no problem with it...looking for more input. drrule, did you do those yourself?

  5. #5
    Member
    Join Date
    Aug 2004
    Posts
    36

    sleeves

    Yes I put them together.

    If I am taking your question correctly, yes it is important not to let someone advertise if there are several competitors, banks, realtors, ect.

    But if you look around there are several types of business that only have 2-3 players. Those are very good prospects.

 

 

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