Highest Traffic Rates Per Hour???

[jmarber]

Hi. I searched a lot of forum threads that talked about foot traffic, drive thru etc., but I couldnt find anything that specifcally addressed the highest traffic times for coffee shops. If anyone has any data that shows "sales per hour of the day" or "traffic/visitors per hour of the day", I think that might help a lot of us in determining most profitable and successful hours of operation. Plus staffing too. Thank you for any feedback.

Examples may include:
7-8 AM - $750 average sales each day - 54 individual purchases
8-9 AM - $643 average sales each day - 41 individual purchases
9-10 AM - $350 average sales each day - 25 individual purchases
etc...

 

[PonyExpress]

Bump- this could be very informative if anyone will share! I plan on averaging about 10 drinks an hour throughout the day, with busy traffic flow is that unreasonable? And the key word average- I am aware that the morning will be busier than, say, 1pm-2pm. I plan on being open 12 hours a day, 7 days a week.

 

[slurp]

Welcome to the boards Pony Express & Jmarber

You may want to work the problem backwards after you figure out all your expenses.

monthly expense
rent	4000​
electric	1200​
labor	10000​
insurance	400​
phones	350​
cleaning supplies	300​
water and trash	200​
advertising	250​
Total​	16700​

Take the above expense (every shop will be diff) $16,700 / $4 = 4,175 / 30 days = 140 drinks per day / 12 hours open per day / 12 drinks per hour

When I started my reply your numbers looked off, BUT depending on your expenses 10 drinks per hour may be good. Jmarber's example is of a busy shop and can be done easily in a good location.