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  1. #1
    Member
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    Mar 2016
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    43

    Using Facebook to promote my coffee brand

    Does anyone have experience with promoting a coffee brand on Facebook?

  2. #2
    Banned
    Join Date
    Apr 2014
    Location
    Quetzaltenango, Guatemala
    Posts
    2,825
    A lot of people does it. A LOT.
    even for me, I also mainly use my facebook for coffee business. (I am in Guatemala green coffee exporting business)
    www.facebook.com/ensolunausa

    however, as far as effectiveness (getting new customers) is concerned, I give about 2 out of 10 (maybe.. I am doing something wrong.... not so sure)

  3. #3
    Super Moderator
    Join Date
    Aug 2003
    Location
    Boca Raton
    Posts
    3,676
    We just started using Facebook and instagram. https://www.facebook.com/search/top/?q=cafe%20vidal we are an importer as well as a roaster. Seems that younger people are more likely to us instagram and snapchat over Facebook. Once we start promoting it more I will let you know which one worked better. If you have an instagram or facebook page add the link so we can check it out! Here is our instagram...just started it and it is a work in progress. https://www.instagram.com/cafevidal/
    "Wine is for aging, not coffee."
    Ken Hutchinson, Starsky and Hutch

  4. #4
    Member
    Join Date
    Mar 2016
    Posts
    43
    I am a coffee roaster. I was going to hire someone that can target people on facebook to advertise my coffee brand to. Buy don't know if it is worth it that is why I posted this question. Thank you for replying.

  5. #5
    Senior Member
    Join Date
    May 2014
    Location
    Kansas City
    Posts
    1,464
    I find Facebook OK for brand reinforcement... but don't expect the cash registers to be suddenly overflowing. I get far more "likes" than actual customers.

  6. #6
    Member
    Join Date
    Mar 2016
    Posts
    43
    Thank you for replying.

  7. #7
    Junior Member
    Join Date
    Oct 2016
    Posts
    3
    I think the key is to use a variety of social media outlets and not rely on just one. I have 30 Facebook pages and they are helpful for building business. You have to find out what type of post engage your fans and make them want to make a purchase.

  8. #8
    Junior Member
    Join Date
    Oct 2016
    Posts
    7
    heed

  9. #9
    Member
    Join Date
    Mar 2016
    Posts
    43
    Thank you for the information.

  10. #10
    Member
    Join Date
    Jan 2016
    Location
    India
    Posts
    95
    For promoting a coffee brand on facebook, you should have a descent profit margin on each bag, say on 100 clicks only 2 people buy; so 98 clicks are wasted but they have to be counted as expense. And for each click, if you are targeting US region, you have to pay a minimum of .15-.40 cents. Hope this helps as conversion ratio is not that good.
    After this, you have to scale down to the type of people buying your coffee and that is called Scaling. This means targeting only people who are buying your coffee which lowers your expenses.
    Hope this helps a little.

 

 
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