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  1. #1
    Junior Member
    Join Date
    Sep 2018

    Help Please: Coffee Shop Market Research - short survey to get industry perspective


    I'm wondering if anyone has created or seen a market segmentation of coffee shop customers?

    A friend back home who owns a small coffee shop asked me for some help with his marketing. My background is marketing and brand management, but I know very little about the coffee industry. A segmentation would help us select his target customers and better cater his services to them so I thought I'd give developing one a shot.

    Before I survey a broad group of coffee drinkers, I'm hoping to get an industry perspective on the typical types of coffee shop customers you see, taking into account the type and location of your coffee shop. This will help ensure I'm asking the right questions in the broader market survey.

    If you own, manage or work in a coffee shop and can spare 7 minutes to answer less than 15 questions, it would really help us out. As a thank you, I'm happy to share the market segmentation with you once the research is complete. Maybe it would be useful in your business as well. There's a completely optional question at the end of the survey to provide an email address if you want to receive it.

    Here's the SurveyMonkey link...

    Thank you

  2. #2
    Senior Member
    Join Date
    Nov 2008
    If you join the SCA, that information is available for purchase

  3. #3
    Junior Member
    Join Date
    Sep 2018
    Quote Originally Posted by wmark View Post
    If you join the SCA, that information is available for purchase
    Curious, is joining the SCA well worth the money ?



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