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  1. #1
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    First post, new member. Question about shop names/branding

    Hi All,
    My wife and I are opening up a cafe within a local eatery this winter, with an eye towards having our own branded roasting operation up and running in the spring. I have a question about coffee shop/brand names. We came up with a solid shop name/brand and I'm dismayed to see it being used by another cafe after doing an online search. It seems to me that with all the tiny coffee shops in North America, there might not be any good brand names left!
    Every idea we've had seems to already be in use somewhere. We are in Wisconsin and aim to serve a pretty small market. The other shop is in NC and has 3 cafe locations. With our markets so localized and so far apart, does it make any sense for us to run with the name we want, even if it's in use in a distant market? Just trying to get a sense of what the collective wisdom/experience is with such things and maybe some advice on how to proceed. Not expecting expert legal advice.
    Thanks in advance.
    Ben Lizdas
    Mt Horeb, WI

  2. #2
    BIC
    BIC is offline
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    can you tell us the name/brand?

  3. #3
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    Quote Originally Posted by BIC View Post
    can you tell us the name/brand?
    +1

  4. #4
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    Quote Originally Posted by BIC View Post
    can you tell us the name/brand?
    Absolutely: Drift.

  5. #5
    BIC
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    Quote Originally Posted by tukulnana View Post
    +1
    okay. okay. I have seen your +1 for a while. is that mean "good"? or " agree"? at least let us know your +1 meaning?

  6. #6
    BIC
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    Quote Originally Posted by blizdas View Post
    Absolutely: Drift.
    I do not know what comes after 3 coffee shop in NC, but ....
    Drift Cafe
    Drift Coffee House
    Drift Coffee Lab
    Drift House of Coffee (DHOC)
    or how about using "Flow" or "Shift" instead of Drift? similar meanings... Actually, I like "Flow". I can just imagine a nice warm specialty coffee flowing into your coffee cup early, cold brisk morning....

  7. #7
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    Quote Originally Posted by BIC View Post
    okay. okay. I have seen your +1 for a while. is that mean "good"? or " agree"? at least let us know your +1 meaning?
    I was wondering the same thing. Sometimes I see the +1 . . . and below it is a tiny box with an X and no photo in it.

    I've been thinking that it's a different way of giving the post a thumbs up.

  8. #8
    BIC
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    Quote Originally Posted by PinkRose View Post
    I was wondering the same thing. Sometimes I see the +1 . . . and below it is a tiny box with an X and no photo in it.

    I've been thinking that it's a different way of giving the post a thumbs up.
    maybe .. just maybe, the guy need to download a firmware into that tiny box with an X, so that it will show the true meaning.....
    or
    if we wait enough, this +1 will disappear like most of other remarks, comments...etc in this forum. (and like Ember...in next few years)

  9. #9
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    It basically means, in this case, he wants to know to or is agreeing that it is the response he wouldn't of given if you didn't. So say I come along and agree with you both I would add +2.

  10. #10
    BIC
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    Quote Originally Posted by Duffyjr View Post
    It basically means, in this case, he wants to know to or is agreeing that it is the response he wouldn't of given if you didn't. So say I come along and agree with you both I would add +2.
    darn! things some young people come up with.....
    +50 years old people : better to stick to old school ways.

 

 
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