Expected sales growth rate for a new independent craft coffee shop ??

I opened a coffee shop 4 months ago, 1100 sq ft, in an affluent neighborhood with nearby office buildings. No drive-through. We are averaging 60-70 transactions per day in our fourth month, $6.20 per transaction, and it seems that the sales trend is positive. We have a 50-50 mix of new vs returning customers. I wonder when will I hit my estimated break-even-point of 120 transactions per day.
In your experience for new independent craft coffee shops, when do you start to hit break-even numbers?
Lets say that my shop is set up to succeed, when should I expect to see more stable numbers? This is my first venture at all, and in coffee. Your experience and guidance will be highly appreciated.

I'm sorry I don't have answers but I'm willing to kick some ideas around. Hopefully it won't derail your thread. I'm looking to open a coffee shop in the mountains of Northern California. I'm wondering how you arrived at the 120 transactions/day goal. I am looking at a site with a drive through. The rent is high, $8000/month. It used to be a fast food place. I estimated that I would need to sell 200 cups of coffee per day to make a go of it.

Having been in the same situation............. how are you driving sales ? You would need to both/either drive 60 new customers to your shop and/or increase your average ticket ...................though your ticket is around industry average

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Originally Posted by Combi72

I opened a coffee shop 4 months ago, 1100 sq ft, in an affluent neighborhood with nearby office buildings. No drive-through. We are averaging 60-70 transactions per day in our fourth month, $6.20 per transaction, and it seems that the sales trend is positive. We have a 50-50 mix of new vs returning customers. I wonder when will I hit my estimated break-even-point of 120 transactions per day.
In your experience for new independent craft coffee shops, when do you start to hit break-even numbers?
Lets say that my shop is set up to succeed, when should I expect to see more stable numbers? This is my first venture at all, and in coffee. Your experience and guidance will be highly appreciated.

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Start promoting on social media and get a marketing expert to do some marketing and promoting for your business!

We are 3 years into a craft shop with roasting. Don't just think sales. Work these three:

- Transactions
- Average Ticket (work it up to 7-8.00 with food)
- Expenses....food costs, labor costs.

120 seems low for that much rent....rule of thumb, one week of sales should pay for rent when breaking even.

Update:
13 months after opening; it has been quite a ride but still worth it
Average 90 transactions per day. $7.40 per ticket
Virtually breaking even
Working on payroll costs and other cost of goods savings

Thanks, we have been active on social media but I agree that help from a marketing expert is needed

Thanks, you are spot on. What do you think about increasing prices a notch? 5%?