Expected sales growth rate for a new independent craft coffee shop ??

[Combi72]

I opened a coffee shop 4 months ago, 1100 sq ft, in an affluent neighborhood with nearby office buildings. No drive-through. We are averaging 60-70 transactions per day in our fourth month, $6.20 per transaction, and it seems that the sales trend is positive. We have a 50-50 mix of new vs returning customers. I wonder when will I hit my estimated break-even-point of 120 transactions per day.
In your experience for new independent craft coffee shops, when do you start to hit break-even numbers?
Lets say that my shop is set up to succeed, when should I expect to see more stable numbers? This is my first venture at all, and in coffee. Your experience and guidance will be highly appreciated.

[coffeedog]

I'm sorry I don't have answers but I'm willing to kick some ideas around. Hopefully it won't derail your thread. I'm looking to open a coffee shop in the mountains of Northern California. I'm wondering how you arrived at the 120 transactions/day goal. I am looking at a site with a drive through. The rent is high, $8000/month. It used to be a fast food place. I estimated that I would need to sell 200 cups of coffee per day to make a go of it.

[wmark]

Having been in the same situation............. how are you driving sales ? You would need to both/either drive 60 new customers to your shop and/or increase your average ticket ...................though your ticket is around industry average

[wstsider]

I opened a coffee shop 4 months ago, 1100 sq ft, in an affluent neighborhood with nearby office buildings. No drive-through. We are averaging 60-70 transactions per day in our fourth month, $6.20 per transaction, and it seems that the sales trend is positive. We have a 50-50 mix of new vs returning customers. I wonder when will I hit my estimated break-even-point of 120 transactions per day.
In your experience for new independent craft coffee shops, when do you start to hit break-even numbers?
Lets say that my shop is set up to succeed, when should I expect to see more stable numbers? This is my first venture at all, and in coffee. Your experience and guidance will be highly appreciated.

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