Results 1 to 5 of 5
  1. #1
    Junior Member
    Join Date
    Nov 2018
    Location
    Texas
    Posts
    1

    Expected sales growth rate for a new independent craft coffee shop ??

    I opened a coffee shop 4 months ago, 1100 sq ft, in an affluent neighborhood with nearby office buildings. No drive-through. We are averaging 60-70 transactions per day in our fourth month, $6.20 per transaction, and it seems that the sales trend is positive. We have a 50-50 mix of new vs returning customers. I wonder when will I hit my estimated break-even-point of 120 transactions per day.
    In your experience for new independent craft coffee shops, when do you start to hit break-even numbers?
    Lets say that my shop is set up to succeed, when should I expect to see more stable numbers? This is my first venture at all, and in coffee. Your experience and guidance will be highly appreciated.

  2. #2
    Junior Member
    Join Date
    Feb 2020
    Posts
    7
    I'm sorry I don't have answers but I'm willing to kick some ideas around. Hopefully it won't derail your thread. I'm looking to open a coffee shop in the mountains of Northern California. I'm wondering how you arrived at the 120 transactions/day goal. I am looking at a site with a drive through. The rent is high, $8000/month. It used to be a fast food place. I estimated that I would need to sell 200 cups of coffee per day to make a go of it.

  3. #3
    Senior Member
    Join Date
    Nov 2008
    Location
    Canada
    Posts
    462
    Having been in the same situation............. how are you driving sales ? You would need to both/either drive 60 new customers to your shop and/or increase your average ticket ...................though your ticket is around industry average

  4. #4
    Senior Member
    Join Date
    May 2019
    Posts
    145
    Quote Originally Posted by Combi72 View Post
    I opened a coffee shop 4 months ago, 1100 sq ft, in an affluent neighborhood with nearby office buildings. No drive-through. We are averaging 60-70 transactions per day in our fourth month, $6.20 per transaction, and it seems that the sales trend is positive. We have a 50-50 mix of new vs returning customers. I wonder when will I hit my estimated break-even-point of 120 transactions per day.
    In your experience for new independent craft coffee shops, when do you start to hit break-even numbers?
    Lets say that my shop is set up to succeed, when should I expect to see more stable numbers? This is my first venture at all, and in coffee. Your experience and guidance will be highly appreciated.
    Start promoting on social media and get a marketing expert to do some marketing and promoting for your business!

  5. #5
    Junior Member
    Join Date
    Apr 2016
    Posts
    9
    We are 3 years into a craft shop with roasting. Don't just think sales. Work these three:

    - Transactions
    - Average Ticket (work it up to 7-8.00 with food)
    - Expenses....food costs, labor costs.

    120 seems low for that much rent....rule of thumb, one week of sales should pay for rent when breaking even.

 

 

Remove Ads

Sponsored Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. Increase your coffee shop's repeat sales with digital loyalty cards
    By bensampson in forum Business to Business B2B
    Replies: 2
    Last Post: 04-13-2019, 02:52 AM
  2. Coffee Shop Drinks Ranked By Percentage of Sales?
    By rendellweaver in forum Coffee Industry Forum
    Replies: 1
    Last Post: 12-14-2018, 04:43 PM
  3. Anybody use Independent Sales Reps?
    By dstrand in forum Coffee Industry Forum
    Replies: 0
    Last Post: 11-19-2012, 02:23 PM
  4. Coffee Shop Sales!
    By Toasterr in forum Coffee Shops, Espresso Bars & Cafes
    Replies: 3
    Last Post: 09-27-2011, 05:33 AM
  5. Coffee Stand - Expected profits
    By zeke in forum Coffee Shops, Espresso Bars & Cafes
    Replies: 1
    Last Post: 10-08-2004, 11:34 PM