Originally Posted by
wmark
According to a Roaster/Retailer Financial Benchmarking Report put out by the Specialty Coffee Association (SCA) .......... industry average for a retailer occupancy cost is in the 10% of revenue area. Average ticket was $6.02 with an average of 6.09 employees.
That said, assumptions that you are stealing Starbucks' business is rich. People that brand shop will take alot of persuasion to switch to your unproven coffee. If Starbucks is at $10k per week. I would assume that that is the upper benchmark, that is unless you have a wickedly good in house offering of baked goods or other such things.
As someone told me long ago. Walk outside.......your business is coming from within 6 blocks in every direction from your shop. Does the area have the population/business density ? The people that need coffee during their breaks ? Have you sat outside of Starbucks and counted the number of people going in over a two day period ? two week period ? What is the drive by traffic ?
You will need 1,661 customers every week or 237 every day if you are open everyday selling an average ticket of $6.02 to make that $10,000 weekly sales figure