Results 1 to 1 of 1
  1. #1
    Junior Member
    Join Date
    Feb 2006
    Location
    Over the Rainbow
    Posts
    16

    Traffic Count & Average Sales?

    Watching two new coffee shops open here in town has me thinking; just exactly what am I missing?

    The two new stores could not be more different. One is a brand new drive through only (Java Joes) on a street that has a 46k traffic count BUT also has 4 other coffee houses on the same street within a 2 mile radius.

    The second is a free standing location (Janus Coffee House), also with a drive window but a storefront as well, that's on the PM side of a street that likely on draws 4k a day. This store is located just down the street from a Starbucks which is inside a Target Super Center. This is a BIG BUCKS store too - I'm thinking $250k minimum to open.

    All of this in a town with a population of 164,000 (but growing VERY fast - think boom town here). The two new stores are joining a total of 11 pre-existing coffee shops, bringing the total to 13! And then there's me and my plan to open another location. Assuming I succeed, we're now at 14 coffee shops!

    OK, so here's my real question. I have a spreadsheet that gives me profitability based on several factors. Two of which are customer count and average ticket price. The customer count is driven off of traffic count - so I'm comfortable with that number. But average sale has me confused.

    My assumptions are based on what I spend when I go in a coffee shop - around $4.25. But what is the "real" average?

    I was in a shop last week and I rang out at about $5.50 since my wife was with me, a second customer had a $14 ticket, and a third was at $1.50. So, this suggests an average of $7 a customer. But - since I had my wife with me do we count her as a customer? If so, that brings the customer count to 4 and decreases the average sale to $5.25. Still a good number - but is it substainable? What say you?
    Keith
    Opening Sooner or Later Down Texas Way

 

 

Remove Ads

Sponsored Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. Calorie count of an espresso
    By Bafa in forum Coffee Drinks
    Replies: 8
    Last Post: 10-17-2017, 08:18 PM
  2. Customer count projection review support request...
    By KennyMike in forum Coffee Shops, Espresso Bars & Cafes
    Replies: 3
    Last Post: 04-12-2007, 08:20 PM
  3. Traffic counts and average sales
    By Dawghouse in forum Coffee Shops, Espresso Bars & Cafes
    Replies: 5
    Last Post: 03-17-2007, 07:10 PM
  4. Actual rule of thumb for drive thru traffic count
    By BilgeMud in forum Coffee Shops, Espresso Bars & Cafes
    Replies: 1
    Last Post: 02-06-2006, 10:46 AM
  5. Green coffee sales, roasted coffee sales
    By MSGRLLC in forum Coffee Beans & Espresso Beans
    Replies: 0
    Last Post: 08-31-2005, 09:09 AM

Search tags for this page

average customers count for a coffee shop
,
average sales for a coffee shop
,

coffee shop average sales

,
coffee shop traffic counts
,
customer traffic for average cafe
,
minimum daily traffic count of starbucks
,
starbucks drive thru traffic volume
,

starbucks traffic count requirements

,
traffic count coffee shop
,
traffic count for coffee shop
Click on a term to search for related topics.