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  1. #1
    Junior Member
    Join Date
    Oct 2006
    Douglas GA/Jesup GA

    Marketing to High School and College Students

    Hi - I'm a newbie. I own two coffee shop/cafes and would like some input on different ways to market to teenagers - high school & college students (we have a college in the town where one of my cafes is). Any suggestions would be greatly appreciated!!

    Donna (in GA)

  2. #2
    Senior Member
    Join Date
    Mar 2004
    EDISON WA-Center of the Universe
    You could try contacting the schools newspaper and placing an add, for what ever incentive you like...
    If your java tastes bitter: ASK QUESTIONS.
    Do unto others as you would have them do unto you.

  3. #3
    Senior Member
    Join Date
    Sep 2004
    JaVa Touring Center, Spa & Racquet Club
    offer things teens want
    a place to hang out
    wi fi
    frequent coffee card buys access on your wifi network (needs some thought to structure the deal and security)
    coffee tastings - blind and branded (you vs. Maxwell House, you vs Starbucks, etc)
    Employees like them (classmates)
    Coffee leads men to trifle away their time, scald their chops, and spend their money, all for a little base, black, thick, nasty, bitter, stinking nauseous puddle water. ~The Women's Petition Against Coffee, 1674

  4. #4
    Junior Member
    Join Date
    Aug 2005
    Hamilton, NJ
    Contact the PTA for each high school, middle school, and elementary school...

    Host a faculty serve night where a portion of the receipts during the event go to the PTA...

    Many companies like Wendy's do this... Teachers and even the principal get behind the counter and serve students and family for a night...

    This way the PTA will promote your company for long term effect and you'll get a nice crowd for the event (for the short term)

    Contact the PTA by simply calling up each school and ask how to contact that schoolís PTA eventís coordinator

    Then follow up by doing local pre-press for the event... snap photos and do a press release as a follow up with the local papers...

    This is a very successful way to get your name out to the local community.

    Happy Marketing

    Scott Clark

  5. #5
    Junior Member
    Join Date
    Oct 2006
    Chicago, IL / Champaign, IL
    sample your coffees! this is a good way to get yourself known to the public. i have worked at a coffee shop for 5 years and we get new customers constantly from sampling our new drinks.

    offer coupons for people to come in, give out free stuff..

    a place where students can go to study or hang out is also nice. possibly have a nice desserts? we have a coffee shop on my campus that offers a very nice selection of gourmet coffee drinks along with a huge variety of chocolates and desserts. it also has some nice couches that people can sit and hang out on.

    good luck!



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