Results 1 to 3 of 3
  1. #1
    Junior Member
    Join Date
    Jul 2012
    Posts
    5

    Pricing Roasted Beans

    Hey Everyone,

    What is a fair price for roasted bean when selling in an environment such as a farmer's market? I just recently got permission to sell my roasted bean at the local market but am unsure what to sell them at. I'm going to sell 8oz bags at first so I don't overroast for the event. I suppose I'd rather sell out than have lbs of roasted coffee left over. I would appreciate any suggestions.

  2. #2
    Senior Member
    Join Date
    Jan 2007
    Location
    Salt Lake City
    Posts
    1,045
    People will pay good money at a Farmer's market if you have an exceptional product, whether it grass-fed pork, heirloom tomatoes, or coffee.

    It depends on the quality of the beans you are sourcing, are they region specific, farm specific, farm and lot specific? And it depends on your roasting skill. The higher both of those aspects are, the more you can command in price and the more people are willing to pay. In addition, if you are just roasting and don't have a store to maintain (overhead, etc.) then you will have the ability to offer coffee at a better price point.

    Without knowing the coffee and your skill level, reputation, etc., it's hard to determine. I certainly wouldn't price anything below $1 per ounce. $10 is a nice round number, but it seems too contrived. So I'd recommend stay away from ten. Based on the psychology of pricing, $8 and $9 is one price, and $10-11 are the same price. Your have to hit $12 before it's really perceived as higher. So the true number is either $8 or $9, or it's $11.
    John Piquet
    caffe d'bolla
    Salt Lake City, UT
    caffedbolla.com

  3. #3
    Super Moderator
    Join Date
    Aug 2003
    Location
    Boca Raton
    Posts
    3,598
    I have a store front and I charge $.79 an once. $12.64 a lb and if they buy a second pound we give the second pound away for 50% off.
    "Wine is for aging, not coffee."
    Ken Hutchinson, Starsky and Hutch

 

 

Remove Ads

Sponsored Links

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •  

Similar Threads

  1. Trying locally roasted beans...
    By pintocb in forum Coffee Beans & Espresso Beans
    Replies: 3
    Last Post: 05-20-2012, 08:48 AM
  2. Mold on roasted beans?
    By CoffeeLoverJC in forum Coffee Beans & Espresso Beans
    Replies: 4
    Last Post: 07-15-2011, 09:49 AM
  3. Some Suggestions for roasted beans to try
    By Frihed89 in forum Coffee Beans & Espresso Beans
    Replies: 4
    Last Post: 01-19-2008, 08:19 PM
  4. Dark Roast Coffee Beans vs Medium Roasted Coffee Beans
    By in forum Coffee Beans & Espresso Beans
    Replies: 23
    Last Post: 01-09-2007, 07:46 PM
  5. Green beans or roasted beans specificaly for espresso?
    By Chammy in forum Coffee Beans & Espresso Beans
    Replies: 2
    Last Post: 02-08-2006, 04:37 PM

Search tags for this page

coffee forums how to price roasted beans
,

formula for pricing roasted coffee

,

green vs roasted coffee prices

,

price of roasted coffee beans

,
pricing formula coffee roasted coffee beans
,
roasted bean price
,

roasted bean pricing

,

selling coffee beans

,

what is the formula to price roasted coffee?

,
wholesale coffee price formula
Click on a term to search for related topics.