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  1. #1
    Junior Member
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    WI
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    Roasters in Western Wisconsin

    I hope this is the right forum. My question is, I plan to open a coffee shop in Western Wisconsin and if I could get a local roaster or close to it I could keep it as a local product, and use it for advertisement. Any body with any knowledge of roasters in WEstern Wisconsin I would like to hear from you. Thank you for your time..

  2. #2
    Senior Member
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    Nov 2004
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    576
    Why do you want to advertise another company's products? Would it not be better to build your own brand?

    If there is no known coffee roaster in your region of interest, I do not see how you will benefit form advertising your affiliation with that company.

  3. #3
    Junior Member
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    WI
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    I will not have the room to roast the beans so I thought if I could find a local roaster we both would benefit from each other.

  4. #4
    Senior Member
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    Nov 2004
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    576
    I understand that you will not be roasting yourself. Regardless of where you purchase your roasted coffee from, what is the benefit to of promoting another's brand when that brand is clearly not known in your area?

    How exactly do you benefit from this arrangement? Would it not be better to private label coffee purchased under your own brand?

  5. #5
    Senior Member
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    Jul 2004
    Location
    Hartford and New Haven, CT
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    991
    Don't know any in WI, but these three are top notch roasters in the country,
    Paradise Roasters in Anoka MN, Intelligentsia Coffee, and Metropolis Coffee both in Chicago. Before I roast myself, Paradise Roasters was my roaster, and I would recommend them without any reservation. All three should be more than willing to help you set up your shop, and provide training if needed.
    You want cream and sugar?
    NO COFFEE FOR YOU! NEXT!

  6. #6
    Junior Member
    Join Date
    Nov 2006
    Location
    WI
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    12
    I am learning as I go. I am not trying to get under your skin so if my answers make no sense it is because I am learning. I thought if I bought roasted coffee from lets say Folgers, I assumed I had to call it that because it came with that name. Thank you for sheding light. This sight is opening my eyes every day. Thank you....

  7. #7
    Senior Member
    Join Date
    Nov 2004
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    576
    Quote Originally Posted by ElPugDiablo
    Don't know any in WI, but these three are top notch roasters in the country,
    Paradise Roasters in Anoka MN, Intelligentsia Coffee, and Metropolis Coffee both in Chicago.
    I agree 100% - all outstanding!

  8. #8
    Senior Member
    Join Date
    Nov 2004
    Posts
    576
    Quote Originally Posted by zander3
    I am learning as I go. I am not trying to get under your skin so if my answers make no sense it is because I am learning. I thought if I bought roasted coffee from lets say Folgers, I assumed I had to call it that because it came with that name. Thank you for sheding light. This sight is opening my eyes every day. Thank you....
    No problem! Remember, you have total control over your business and in most cases, your brand is all that your customers will need to know - be certain to not restrict yourself by signing some agreement otherwise.

    Best regards,

    Andrew

  9. #9
    Senior Member
    Join Date
    Nov 2004
    Location
    Wisconsin
    Posts
    174
    Email me. We are in Spring Valley WI and we are a growing coffee roasting and equipment "Mom and Pop" biz.
    Enjoy Your Coffee!
    Pete

  10. #10
    Senior Member
    Join Date
    Nov 2004
    Posts
    576
    Quote Originally Posted by ourcoffeebarn
    Email me. We are in Spring Valley WI and we are a growing coffee roasting and equipment "Mom and Pop" biz.
    You sell "old" coffee on your website?

    http://ourcoffeebarn.com/estore/index.php?cPath=21_181

    Would it not be better to donate your stale leftovers to some charity or overseas military? Selling known substandard product seems like a risky proposition for any small company that wishes to remain competitive today - particularly against any of the roasters mentioned in the posts above.

 

 
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