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  1. #1
    Senior Member
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    Mar 2012
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    1,215

    RAGBRAI comes to Valley Junction.....

    Hey, kids.....

    The annual bike ride across Iowa is overnighting in our neck of the woods next Tuesday. Its the first time in 16 years that the event has stopped in the metro area. 15,000 riders are expected. The shopping district where our shop is located is hosting a party for the riders all day Tuesday. Seven to eight thousand riders are expected to attend as well as many locals. There will be bands, beer tents and food stalls.

    We're in the process of brewing 20 gallons of iced tea and 20 gallons of iced coffee. I'm also putting together 100-125 tabouli/chickpea wraps w/ tahini and yogurt dressing. Everything will be prepared and ready to go out the door by 9:00 am Tuesday when the first riders are expected to arrive in town. Their route takes them right to our door.

    The group is notorious for their alcohol consumption. I'm hoping 40 gallons of tea/coffee and 100 vegetarian wraps will be sold from the shop in the eight hours of the event, but who knows?

    Any comments or suggestions appreciated.

    scott

  2. #2
    Super Moderator
    Join Date
    Feb 2008
    Location
    Near Philadelphia, PA
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    4,474
    Wow! That's a lot of people!

    What's the rest room situation? Will they be bugging you to use yours?

    You're going to need a lot of ice for the iced drinks.

    Do you have a backup plan in case you need to make more gallons of iced tea and iced coffee?

    Have you asked friends and family to help you that day?

    Have plenty of change on hand - I've noticed that bike riders carry $20 bills, and not small bills, so they can keep their wallet pouches flat. When they buy something, they tend to put any loose change into the tip jar instead of putting it in their pockets and having it fall out.

    I hope it's a very successful day for you.

    Rose

  3. #3
    Senior Member
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    Mar 2012
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    No back up plan. I cold brew the iced tea and coffee so 40 gallons will be all we serve Tuesday. I'll also brew up a few gallons of hot coffee for the hard cores. Hopefully we'll also sell a few bags of coffee beans and loose leaf teas.

    Looks like I bought enough ingredients for 120 tabouli/chick pea wraps, too.

    I have a friend, sister and nephew and niece helping me out that day. The neighbor will be selling ice so that will be easy to get to if necessary.

    I'd be happy closing up a bit early if/when everything gets sold.

    Thanks for the tips, Rose.

    scott

  4. #4
    Senior Member
    Join Date
    May 2012
    Location
    Ireland
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    416
    Cover all your bases -- Irish Coffee!
    Wrinkles only go where the smiles have been -- Jimmy Buffett (via Mark Twain)

  5. #5
    Senior Member
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    Mar 2012
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    1,215
    LOL I've been thinking about that, expat. However, I'd have to do an "under the table" operation, as we don't have a liquor license.

  6. #6
    Super Moderator
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    Aug 2003
    Location
    Boca Raton
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    3,274
    Give the whiskey away and leave a big tip jar on your table. That's what I did in the past.
    "Wine is for aging, not coffee."
    Ken Hutchinson, Starsky and Hutch

  7. #7
    Super Moderator
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    Feb 2008
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    Near Philadelphia, PA
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    I'm guessing there will be plenty of other places offering alcoholic beverages. You'll do find selling the iced drinks that you've prepared. After all, there are plenty of people who don't drink alcohol during the day.

    It sounds like you have a fantastic setup already. I bet you'll sell out of everything you have, and you'll be a very happy camper!

    Rose

  8. #8
    Senior Member
    Join Date
    Mar 2012
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    1,215
    24 hours to go. I'll finish the last batch of iced coffee this morning. I'm planning on putting the wraps together this evening. (All components are in the fridge, sliced, diced and ready to roll.)

    I'm still a bit nervous, as I'm guessing we would have gotten a lot better exposure by buying a booth in the official vending area. On the other hand, I never would have been able to put enough wraps together by my self to make that profitable. (It would have cost us an additional $400-$500 to get set up in that area. We are a half block off of the main drag, but the road block to keep cars and pedestrians separated will be set up just before our building. (We're outside of the road block.) I'm hoping a couple of sandwich boards advertising the wraps and iced drinks, along with the "Organic Coffee and Tea" signs on our awning is enough to get people in the door.

    The Maid Right loose meat sandwich shop in our building will be setting up on the far corner and is hoping to sell 800 sandwiches. Folks have to get past us to get to them. There will also be beer tents and other vendors outside of the blocked off streets, so I'm hoping a few of the 8,000 people congregated in the six square blocks make it into our shop.

    Two more batches of coffee to roast this morning and I'll be ready to sell some beans as well. These bikers ride in teams and most have a vehicle that follows behind with all of their provisions. Hopefully a few coffee addicts will want fresh beans for the week.
    Last edited by eldub; 07-22-2013 at 08:21 AM.

  9. #9
    Junior Member
    Join Date
    May 2013
    Location
    So Cal
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    23
    Good luck eldub. Take pix and post'em here.

  10. #10
    Super Moderator
    Join Date
    Feb 2008
    Location
    Near Philadelphia, PA
    Posts
    4,474
    Get plenty of sleep tonight....you're going to need it!

    Good luck and enjoy the ride!

    Rose

 

 
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