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  1. #1
    Junior Member
    Join Date
    Sep 2016
    Location
    Iowa
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    5

    Coffee Drink Sizes

    Hey guys brand new to this website! Great info here. Got a question.

    I am in the process of buying an existing drive through coffee shop, and looking at making some much needed updates. One of which is on the menu. They have an extremely complicated menu, with 3 sizes (12, 16, 20oz.). I am thinking of cutting this down to just two, and only have a 16 and 20oz option. Does anyone have any experience with this and have suggestions?

  2. #2
    Super Moderator
    Join Date
    Aug 2003
    Location
    Boca Raton
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    3,044
    When I started in coffee it was 8oz and 12 oz cups. When they introduced the 16 oz we were like who the hell is going to drink that much coffee. Now I look at the 8 oz and say who the hell would drink that?? I personally think that 16 oz and 20oz is the way to go. I bet you sell more 16 oz. I was in a shop the the other day and ordered a 16 oz drip( I hate saying grande) They said in a snobbish manner we only serve 12 oz...sigh. Then give me 2 12 oz coffees please. Let us know how you get on. Welcome to the forums!
    "Wine is for aging, not coffee."
    Ken Hutchinson, Starsky and Hutch

  3. #3
    Super Moderator
    Join Date
    Feb 2008
    Location
    Philadelphia, PA
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    4,130
    Then on the other side of the coin, I am seeing more and more people who ask for a half cup of coffee. I feel bad charging them for a full cup, so I adjust the price when I ring it up on the register. They don't fill the cup up with milk, if that's what you're thinking. They only want a little bit of coffee.

  4. #4
    Super Moderator
    Join Date
    Aug 2003
    Location
    Boca Raton
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    3,044
    on that note...what is everyone charging for a 12, 16 or 20 oz cup? The place I went to was $3 for a 12 oz of coffee. That was just drip not a chemex or pour over...d r i p.
    "Wine is for aging, not coffee."
    Ken Hutchinson, Starsky and Hutch

  5. #5
    Junior Member
    Join Date
    Dec 2016
    Location
    China
    Posts
    23
    Quote Originally Posted by Twidbin View Post
    Hey guys brand new to this website! Great info here. Got a question.

    I am in the process of buying an existing drive through coffee shop, and looking at making some much needed updates. One of which is on the menu. They have an extremely complicated menu, with 3 sizes (12, 16, 20oz.). I am thinking of cutting this down to just two, and only have a 16 and 20oz option. Does anyone have any experience with this and have suggestions?
    This is a good question, and i think i will the suitable person to answer this, because i come from a factory of paper cups in China, there are many sizes of paper coffee cups, different cups were used in different place, if you are a coffee cup, i think 12oz (400ml) and 16oz (500ml) will be the best, 8oz (250ml) is too small, and 20oz (600ml) is too big. i got this information from the feedback of my customers, so hope it can help you.

  6. #6
    Member
    Join Date
    Dec 2014
    Posts
    30
    12&16 and 4oz cups for to go espresso...since you have a drive through. That, and big cups make the product seem cheap. 22oz is a lot of coffee or milk if it's a latte.

  7. #7
    Senior Member
    Join Date
    May 2014
    Location
    Kansas City
    Posts
    409
    You also need to consider your 'recipe' for drinks... are you going to add a 3rd shot to the 20oz drinks?

  8. #8
    Member
    Join Date
    Jan 2017
    Location
    South Eastern USA
    Posts
    79
    I think of quality over quantity. A great cup of coffee doesn't have to be massive. The average travel mug, however is 16 oz. So to keep with standard your large could be 16oz.

 

 

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