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Thread: coffee retail

  1. #1
    Junior Member
    Join Date
    Oct 2017
    Posts
    1

    coffee retail

    Hellow everyone!

    My partner and I are opening a multi-roaster coffee shop called ZOO CITY in the near future. We hired a very creative designer to create a unique brand identity with a lot of illustrations. The idea is to use our own packaging for the retail coffee and providing all the information about the coffee and the roaster.

    The question I have is how to call this line of product. The three options we're choosing from right now are MULTI-ROASTER COFFEE SERIES, MULTI-ROASTER COFFEE COLLECTION, AND MULTI-ROASTER COFFEE EXHIBIT.

    Please comment below what name would make more sense.

    Thank you!

  2. #2
    Super Moderator
    Join Date
    Aug 2003
    Location
    Boca Raton
    Posts
    3,135
    I like the Multi Roaster Coffee Exhibit. There is a new place here that is doing this. They have opened 3 locations and each one showcases a different roaster. I never really got it. They spent a lot of money buying Slayer espresso machines and are paying top dollar for the coffee. If you are going to invest that much money why not roast your own?
    "Wine is for aging, not coffee."
    Ken Hutchinson, Starsky and Hutch

 

 

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