Drive-thru research

[Andrew]

Hi there
Has anyone ever come across any study of drive-thru kiosk impact on a strip mall customer traffic?

Thanks,
Andrew

 

[javahill]

I saw an insurance report once. Some teenager drove his Dad's Buick through a kiosk. There was a large impact. Snarled traffic for hours at the strip mall.

 

[celement]

We can take a truck at 35 MPH

When the city permitted the building our "hut" is in they required the construction to be able to handle the impact of a large truck at 35 MPH....I feel like its fort knox some times....lots of cement, rebar, etc covered by a little stuco....but the way people drive through the strip center \ parking lot I'm in....I'm kind of glad

Sorry tough - no studies that i'm aware of

 

[Andrew]

Sorry, I wasn't clear. I need to persuade strip mall owner to let me build a kiosk on his parking lot. Usually drive-thru kiosks attract more customers to the mall itself. I heard that some studies were conducted in Seattle, which reported 18-25% increase in mall foot traffic within 5 months after opening a drive-thru adjucent to the mall, but I've never seen the report itself. I need some official numbers to throw into my proposal
Any information or references will be GREATLY appreciated.

Andrew