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  1. #1
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    Dec 2005
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    what do you guys think to open a drive-thru in china now

    what do you guys think to open a drive-thru in china now
    do u think the chinese market has already mature enough to open a drive-thru
    thank you

  2. #2
    ddh
    ddh is offline
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    Jan 2006
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    Drive Through in China

    Where in China? Do consumer drink cold coffee in hot weather (as in the rest of Asia)?

    Do the Chinese drink coffee in their cars? They don't in many countries. Think of a way to test this out...

  3. #3
    Member
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    Jan 2005
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    Re: what do you guys think to open a drive-thru in china now

    Quote Originally Posted by azurepeng
    what do you guys think to open a drive-thru in china now
    do u think the chinese market has already mature enough to open a drive-thru
    thank you

    That is a bad idea.

    Except Shanghai, I can be sure that you won't go well with it. But, for Shanghai, I just can not be sure of it. It does not mean definitely that it has a chance.

    Take care.
    Kaffa Cafe, professional coffee service provider and Barista's trainer, for China.

  4. #4
    Member
    Join Date
    Mar 2003
    Location
    Lafayette, Indiana 47901
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    39
    You'd be out of your mind! The average person in China makes $6 a day. Plus, you'll need loads of extra cash to brib all the local officals.
    Is that a cup of coffee, or are you happy to see me!
    COFFEE IS FOOD

  5. #5
    Junior Member
    Join Date
    Feb 2006
    Posts
    1

    drive thru in china

    Hi
    I live in the Southern Chinese city of Guangzhou or Canton, been here for almost 4 years now.
    I don't think that this is such a bad idea but you have to wait with it as for today the playing fields here in China aren't really levelled. (I am in the sourcing business and man I see a lot of crap happening). If you as a foreigner want to start your business without a Chinese partner you have to deposit tons of money for example.
    Coffee is a good investment here because it's expensive and is associated with rich people, foreign things, etc. But a drive thru is pretty much the opposite, isn't it? For example I have to travel like an hour to buy proper bread but if I wanted to buy a golf club or a Ferrari, I could do that in my neighborhood.
    The Chinese love expensive places where they can take others to amuse and show off but they are simply not hooked on coffee at all. So I just don't see they would come in for a coffee because they really need to have that caffeine. Also I have been to a lot of beautifully designed coffee houses where they would serve you a cup of Nescafe for 5 USD a cup and nobody would say a thing. The same on the Hong Kong- Guangzhou train.

 

 

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