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- 10-18-2012 07:46 PM #1
Advertisements in Coffee Shops: Tacky?
You know, I was standing in line at the local coffee stop and was taking a look around, and I noticed something... There were very few advertisements. I mean, sure for their own products there were a couple, and there was ONE advertisement on the door about a special brand of imported coffee you could buy and brew at home. There was also a board where it had maybe 2 posters about local events, that's it...
Now, I compare this to the last time I went to a larger coffee chain, and there were so many ads plastered to their main window you could hardly see the tables inside...
My question was this.. Do you think ads in coffee shops are tacky? I think they are, especially since you are there for the coffee, not to be inundated with ads.
I also noticed something else, it was the MORE expensive place that had the most ads... WTH? I would have thought maybe there were trying to earn more money or something, but... Nope....
What you guys think?
- 10-19-2012 02:47 PM #2
It is a matter of preference. Some times it is nice to see some ads regarding something you might be interested in but I wouldn't want it to be overboard either. I think it is a mattter of how it is done, but that is just my opinion.
- 10-19-2012 02:54 PM #3
I don't mind seeing posters about upcoming local events, because they are removed after the events are over. But ads selling things such as vacuum cleaners, vitamin products, and pest control, etc. are in the tacky category.
Stickers, decals, and magnets from every fire department, non-profit, Boys/Girls clubs, or whatever other place the cafe donated to are annoying too. Who wants to see all of that clutter? Not me!
- 10-21-2012 11:02 AM #4
I Personaly have a love hate relationship to marketing. I am intrigued by the ways that we sell stuff to people (I went to school for marketing) but I am baffled at how people are drawn into it at the same time. I look at everything I see and pick out the marketing angle and prefer it when I do not see the slogans or ads. I like being outside of the country and the lack of marketing I absorb. I do like to go places and have minimal marketing campaigns shoved down my throat.
Perhaps I feel this way because I have experience with the industry.
On the other hand it is good for business, and understand why people use it to promote their company. I definitely don't blame someone for loading up on the brochures, fliers, and posters. I would not use marketing as a deciding factor for spending money somewhere.
- 10-21-2012 03:34 PM #5
ppk: I'm with you. I also have a degree in marketing and can't help but seeing the "man behind the curtain," when looking at ads.
- 10-23-2012 10:09 AM #6
I have a couple of places I frequent, and you know coffee shops are the only real places that are inundated with ads that are sort of not relevant. If you go to some local pubs, restaurants, taverns, bars, heck even grocery stores, you generally won't see ads for vacuum cleaners, or the next gadget or gizmo. Sure you'll see ads around for products, or upcoming events, but I have noticed that coffee shops tend to be unique in not "filtering" their ads more..
Has anyone else noticed this?
- 10-23-2012 10:34 AM #7
Definitely tacky and tasteless. I love the unique shops who creatively promote events, drinks, etc however I would be turned off to whole business if they advertised period. I agree that you go to a local shop for coffee, if you like them then you may be willing to get involved in events they are trying to help promote. For me a coffee shop that advertised has forgotten who they are.
- 10-23-2012 05:56 PM #8
You must also think of the inept people who are in line who don't want to talk to other people in line. This gives them something to do while waiting. Also, you have to think of how much income the smart owners are getting from allowing other people to advertize in their shops. (stress the "smart" people because most will display ads from companies that are not paying for this valuable space.)
- 10-24-2012 08:17 AM #9
Speaking of captive audiences for advertisements, sometimes diners have paper placemats that have local advertising on them. While I'm waiting for my sandwich, I look at the advertisements and I often see something that interests me. Then, I tear off that part of the placemat and put it in my pocket. Last summer, I found a guy to cut down some trees in my yard because he advertised on the placemat. If he had a poster plastered on the window or by the cash register, I probably wouldn't have paid attention to it.
- 10-24-2012 09:51 PM #10
Actually, I kinda like the placemat ads, but again, normally they are USEFUL ads as you pointed out, and you can bet the owners ARE getting paid for that.
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