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  1. #21
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    I'm sure George (gosha) will explain it all to us in the near future.

    I asked him a lot of questions in a private message, and his reply was thoughtful and reasonable. I didn't want to post any comments here because I thought it would mess up his survey results. My impression is that people need to start out taking the survey with an open mind, and then see if their opinions or observations change as they complete the survey.

    Rose
    Last edited by PinkRose; 07-28-2014 at 02:32 PM.

  2. #22
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    I'm glad you discussed it with him. That eases my mind.

  3. #23
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    Quote Originally Posted by Bardo View Post
    I'm glad you discussed it with him. That eases my mind.
    Hi Bardo,

    My Thesis has two aims:

    1) Theoretical contribution: does the fact that company empowers its customers influence their perception of company?
    2) Practical implication: what Starbucks managers should do with MSI today? Close it down, change some features, keep the current form?

    Sorry that I did not disclose this information before but it could affect potential responses

    Georgy

  4. #24
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    Jul 2014
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    Survey is closed! Thank you for helping me out, coffee lovers!

    I will write the results during the August. But I can already tell you that responses of CoffeeForums users are different compared to others. They are more negative regarding Starbucks service And I am not surprised by this fact

  5. #25
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    Georgy,
    Thanks for the clarification. Good luck with your thesis.

  6. #26
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    Jul 2014
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    Hi everyone,

    I am back to report my findings as promised! I will write them shortly:

    - 70% of respondents did not know about MyStarbucks Idea existence
    - if customers and employees know about MyStarbucks Idea, then they show higher level of satisfaction with Starbucks service
    - if people hate Starbucks, then nothing positive may change their mind
    - after knowing about MyStarbucks Idea, people showed more positive attitudes towards Starbucks
    - satisfaction is positively correlated with loyalty and purchasing intent (i.e. if you are more satisfied, then you are more loyal)

    If you have any other questions, then you can always ask me And one more time, thank you all for your participation!

    P.s. - sorry that I cannot publish whole report with the results (it is so because my Thesis is not submitted yet)

  7. #27
    Junior Member
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    Jul 2014
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    P.p.s. - if you want me to report results in another way, just let me know! Just remember - I cannot publish whole report with results today.

  8. #28
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    George,

    Thank you for posting the results. It is interesting to see how the survey came out.

    When it's all done, will you be recommending that Starbucks keep the My Starbucks Idea program?

    I sometimes visit the Starbucks website and read some of the ideas and suggestions that people come up with. Some of them are very interesting.

    Rose

  9. #29
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    Jul 2014
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    Yes, Starbucks should keep MyStarbucks Idea and promote it more actively. If people know that Starbucks listens their opinion, it will increase their satisfaction about company. Moreover, people do not really care about implementation issues - just the matter of fact that their ideas have been taken into account makes them happier.

  10. #30
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    Quote Originally Posted by gosha View Post
    Moreover, people do not really care about implementation issues - just the matter of fact that their ideas have been taken into account makes them happier.
    Yes, but if a person has a good idea, and Starbucks implements it and uses it to improve their products or service, then it would be great if that person received some sort of "reward" for taking the time and effort to make the suggestion.

 

 
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