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  1. #1
    Senior Member
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    Mar 2005
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    DFW, Texas
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    113

    Is Starbucks Getting Back to the Basics?

    I can in NO WAY say if this letter is real or not, but check it out for yourself. A letter from the founder of Starbucks to the current CEO.

    http://starbucksgossip.typepad.com/_...s_chair_2.html

    And I'll repeat, I'm just passing along the info that was passed to me.

  2. #2
    Senior Member
    Join Date
    Aug 2004
    Location
    Des Moines, Iowa
    Posts
    1,552
    Judging from all the comments it's probably gossip. It should be left at that.
    Have you ever walked through the aisle of your local grocer and smelled the death of a dying bean?

  3. #3
    Senior Member
    Join Date
    Mar 2005
    Location
    DFW, Texas
    Posts
    113
    I'm sure it is, on top of the fact that I can't figure out why a private e-mail would end up at starbucksgossip.com, but you never know.

  4. #4
    Senior Member
    Join Date
    Jul 2004
    Location
    Hartford and New Haven, CT
    Posts
    991
    I thought there are multiple confirmation of the authenticity of the e-mail.
    You want cream and sugar?
    NO COFFEE FOR YOU! NEXT!

  5. #5
    Senior Member
    Join Date
    Aug 2004
    Location
    Des Moines, Iowa
    Posts
    1,552
    Looks like it has been authenticated.
    Have you ever walked through the aisle of your local grocer and smelled the death of a dying bean?

  6. #6
    Senior Member
    Join Date
    Jul 2006
    Location
    Winnipeg, MB
    Posts
    175
    Authentic or not this letter speaks directly to what Starbuck's originally sought to do, and that was to recreate the experience of getting an espresso in Italy.

    Starbuck's built their brand on an experience. It's logical that the man that started them on that path should reign them back in. If its not real it should have been.

  7. #7
    Senior Member
    Join Date
    Aug 2004
    Location
    Des Moines, Iowa
    Posts
    1,552
    What it basically boils down to is the regret of change. As nice as it would have been to keep the old ways going, their quality and consistency was always questionable.

    It's like any other fast food business, it doesn't matter if you visit a store in New York or Texas the product should be almost identical at either location. They choose the lesser of 2 evils. I don't believe it has hurt them in long run. Starbucks is more of a brand name now then it was 10 years ago.
    Have you ever walked through the aisle of your local grocer and smelled the death of a dying bean?

  8. #8
    Junior Member
    Join Date
    Jan 2007
    Posts
    18
    For all of you who think this is some sort of email....you are wrong. This was cut out of a Wall Street Journal Article that appeared Fri 2/23 in the pursuits section. The contents are pretty accurate based on the article. Most of that facts come right from the CEO's direct quotes in the WSJ article.

  9. #9
    Junior Member
    Join Date
    Dec 2006
    Posts
    6

    Re: Is Starbucks Getting Back to the Basics?

    Quote Originally Posted by billagirly
    I can in NO WAY say if this letter is real or not, but check it out for yourself. A letter from the founder of Starbucks to the current CEO.

    http://starbucksgossip.typepad.com/_...s_chair_2.html

    And I'll repeat, I'm just passing along the info that was passed to me.
    Hello, Glenn Kawesch here, looks authentic to me as well. Thanks!!

    Glenn Kawesch

  10. #10
    Senior Member
    Join Date
    Mar 2007
    Location
    Seattle, WA
    Posts
    126
    Its true. We talked about it with our manager over at my store.
    Life: cloudy days, coffee shops, the smell and feel of summer rain,
    abstract, rhythm, human synchronicity,
    quiet times, unexpected smiles.....

 

 
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