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  1. #11
    Senior Member
    Join Date
    Jul 2004
    Location
    Hartford and New Haven, CT
    Posts
    991
    12 oz bag, most are 10, COE coffees anywhere from 14 to 20
    You want cream and sugar?
    NO COFFEE FOR YOU! NEXT!

  2. #12
    Senior Member
    Join Date
    Nov 2007
    Location
    "The way life should be"
    Posts
    107

    ... for what it's worth, Pearls of Wisdom

    I understand about the whole price based on origin idea, but many of my customers relate higher price with better tasting coffee. I'm sorry but that just is not true. Just because I had to pay just south of $3/lb for greens on some origin doesn't mean it is far better tasting than a $1.80/lb varitey. I would rather my customer be encouraged to try any of the beans and equal price helps them in the decision process. If I were trying to decide on a $9/lb bag or a $12/lb - I might never try the $12 because just based on price.
    - from CBB Pearls of Wisdom:

    Pearl #1: Charge a higher price for your coffee.

    More expensive coffee tastes better. Your coffee will taste better if you charge more for it.

    This is a perception thing. You're wise to partially market this way. You may not base all of your pricing strategy on it, but you will make the unconscious connection with many consumers who will tend to believe higher price = better coffee.

    I believe it. These are words to live by.

    MakoShark
    "Life is a great big canvas, and you should throw all the paint on it you can."
    -Danny Kaye

  3. #13
    Senior Member
    Join Date
    Aug 2008
    Location
    Kentucky
    Posts
    113
    Thanks for all the good comments!

    Where I live, COE means nothing and would be a hard sell to most. Still, I hope to continue to educate as much as possible to the extent of moving more to the fresh cup and away from the 4hr old air pot.

    lachris
    lachris

  4. #14
    Senior Member
    Join Date
    Jul 2004
    Location
    Hartford and New Haven, CT
    Posts
    991
    Quote Originally Posted by lachris
    Thanks for all the good comments!

    Where I live, COE means nothing and would be a hard sell to most. Still, I hope to continue to educate as much as possible to the extent of moving more to the fresh cup and away from the 4hr old air pot.

    lachris
    COE means nothing to 99.99% of people anywhere. I don't think I have any customer know about it until they try some.
    You want cream and sugar?
    NO COFFEE FOR YOU! NEXT!

  5. #15
    Senior Member
    Join Date
    Aug 2008
    Location
    Kentucky
    Posts
    113
    ElPug - how do you provide that to your customers? Selling by the cup or just selling beans by the lb??? I'm sorry for not looking back and finding out more about you before replying.
    lachris

  6. #16
    Senior Member
    Join Date
    Jul 2004
    Location
    Hartford and New Haven, CT
    Posts
    991
    Quote Originally Posted by lachris
    ElPug - how do you provide that to your customers? Selling by the cup or just selling beans by the lb??? I'm sorry for not looking back and finding out more about you before replying.
    I offer them in French Press, single drip; if they are less than $5.00 a pound green, I also brew a pot here or there during busy hours. Pretty interesting to see customers do a double take after a sip. Some would care, but there are some who can careless what I brew, they just want their fix.
    You want cream and sugar?
    NO COFFEE FOR YOU! NEXT!

  7. #17
    Senior Member
    Join Date
    Aug 2008
    Location
    Kentucky
    Posts
    113
    Do you have a shop or cafe? Are you roasting there too or at another location? Website?
    lachris

  8. #18
    Senior Member
    Join Date
    Jul 2004
    Location
    Hartford and New Haven, CT
    Posts
    991
    I have two shops. One in Hartford, the other in New Haven. I roast in Hartford. During day time I am the barista, trainer, consoler, mediator and baby sitter, at closing time I am the janitor and after hour I am the roaster. I don't get to sleep much, but I offset that with pretty darn good coffee. My website is barely operational, it's cafejojo.com
    You want cream and sugar?
    NO COFFEE FOR YOU! NEXT!

  9. #19
    Senior Member
    Join Date
    Aug 2008
    Location
    Kentucky
    Posts
    113
    WOW! What a great career! IMHO.

    Is where you are at now, where you thought you would be when you got started or are you still getting there?? I know - it sounds like a dumb question.

    I don't have a plan - I just like to roast and share with others. Earning enough money to pay for expenses plus a little extra so far. Not really sure where it will lead me - mostly with folks wanting their coffee fix as you put it earlier. What will happen to them if I stop...? I suppose they will wander around until they find another goof like me having fun and drinking really good coffee.

    Keep it up - get some help!

    lachris
    lachris

 

 
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