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  1. #11
    Junior Member
    Join Date
    Jun 2007
    Location
    Walla Walla, WA
    Posts
    8
    Davec:

    Thanks so much for the honest feedback! Some of the thoughts you shared have been bouncing around in my mind the last month. Others are new and I'll be pondering them over the next few weeks.

    No need to apologize . . . it is more than generous of you to take the time out to be honest.

  2. #12
    Junior Member
    Join Date
    Jul 2007
    Posts
    3
    Nice site, colour scheme fantastic. Love the brown+red, and then the picture in the centre.

    ''Fraid I don''t have anything too constructive to say; just keep designing sites of that quality!

    PS: Didn''t notice the music as my sound was off, but that''s a no-no if you ask me

  3. #13
    Senior Member
    Join Date
    Apr 2006
    Location
    Austin, Tx
    Posts
    316

    again

    sorry I wasn't following the thread.

    I do like many of the changes but I would rather like to comment on DaveC's post. He is right in many ways. I personaly would like to see more hard content however it all depends on who you are trying to draw in and what the purpose of the site really is or more precicely what your client wants to do. While DaveC and many others on this forum(including myself)scower the earth for the perfect beans every season(too far?) I personaly don't think I have ever ordered beans from a website if I haven't tried them before or at least heard of the brand. Many many people, as Starbucks can attest to, want to be told what is good. One way to motivate the masses to buy your product is by being sexy. Your site is sexy, or at least girl-next-door that could be sexy in the right light cute. I don't know if it alone will get you any new customers but it is a nice compliment to an already known product.

    I would not put music on the load page. It's hard to remember a life without cable but were I on a slower connection I would skip your site when it started loading music. I do like the idea but I think it should be on another page of the site or make a skipable intro though those kinda annoy me when I'm in a rush.

    The product is what it is and if I understand correctly you are their web designer and have no other real connection to their business. To this I would say all the comments on the blends are valid but misdirected. You do with what you are given and you've done a nice job of spicing up a product that on the surface coffee snobs(because conniseuers is too hard to spell) would probably avoid.

    Keep us posted on how its going

    A lot of the content seems to be directed to locals. I have mixed feelings about this. I live in Texas and don't really care to know much about joining the Hawaiian Canoe Club but somethng in me likes the idea that they are involved in the local scene. Its a minor note and not something I would worry about changing...just odd to see that much of a fusion. Usually a site is either local or national/international but rarely both.
    I must not fear. Fear is the mind-killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me.

  4. #14
    Junior Member
    Join Date
    Jun 2007
    Location
    Walla Walla, WA
    Posts
    8
    equus007:

    Thanks. I am the designer for the brand; everything from the logo, packaging, advertising, as well as the site. So, though I am not an owner, it seems that this coffee thing has become a second life. (I am even going to play around with home roasting this Fall.)

    It is true that the demographics the site is targeting are not "serious" coffee enthusiasts. With Hawaii being the only place in the US coffee is grown, surrounding the brand with a "sexy" hawaiian voice does give it an appeal that sets it apart. At the same time, I think the product needs to be quality and it's only the enthusiast that can be the real judge--from brand to taste. So, I have really valued the feedback I've gotten from the forum.

    I've felt the lack of "hard content" myself as I become more knowledgeable about coffee. I hope to add more in the next few weeks. We are walking out on a limb making the site local and national. Time will tell as to the effectiveness. The exciting thing is the coffee is selling and there is a "cult-like" following for the Muleskinner.

    As for music . . . yeah . . . not the home page. I very much agree. But, I don't have the final word. I'll definitely keep everyone posted.

    I know I say this every time . . . but I mean it -- Thank you

  5. #15
    Junior Member
    Join Date
    Jul 2006
    Location
    Montreal
    Posts
    24

    Great site..and some video maybe?

    I think you have done a wonderful job with your site. There are dozens of sites where you can get great 'coffee content'...but few that give a sense of place in the way yours does.

    I don't think coffee buyers always crave tons of information. I think you are right to focus of creating atmosphere around the growing region. It makes your site quite different from any other, and that's half the fight when it comes to getting the attention of potential customers.

    I think I would go a step futher and add some video clips for those who want to see them. Let's see the coffee being picked, processed and packaged.

    Congrats on a great job.

    Nick
    Coffee Detective

  6. #16
    Junior Member
    Join Date
    Jun 2007
    Location
    Walla Walla, WA
    Posts
    8

    More changes to the site

    Thanks for all the comments. Having video clips is still a topic of discussion for us. But, we are thinking about how to make it work without a lot of expense.

    We have added more to the site over the last six months. The most exciting is a new line of 100% Kona coffee. There are also tasting notes for each of the 100% coffees. The music page is now up and people can listen to authentic Hawaiian music from a local artist.

    Most of the changes we've made over on the site are in the ordering process. We've added an account feature that we hope will be easy for people to use. People can still place orders without an account, but if they choose, account information can be saved for future orders.

    We are definitely learning that keeping the website error free and easy to use takes a lot of work.

  7. #17
    Member
    Join Date
    Jan 2008
    Location
    New Orleans
    Posts
    43

    Site represents Place

    I had the pleasure of visiting this company's Maui location in January. The visit was very enjoyable.

    Davec, I would like to address your critique. You say:


    2. It's full of irrelevant stuff I don't care about (i'm not going on a holiday there)
    and
    5. Hard coffee related content is thin

    The visitors experience is centered on the large, well groomed, tropical garden, the large resturant with good food and reasonable prices, and, of course, the large gift shop (with attractively bagged coffee prominent). You see the coffee plants when you go on the tram tour. My impression was that the gardens were larger than the area planted in coffee.

    They do have a prominent, small, coffee roasting building. It has a working roaster (machine) and a roaster (person) giving scheduled talks. We were surprised to see that the person was an actual coffee roaster who, responding to questions after the formal presentation, was knowledgeable and passionate about his craft. It was very interesting and worth the stop.

    So I think that the website accurately represents the plantation that I visited. The facilities are set up to accommodate multiple tour busses and visitors can have a lovely time even if they don't care about the coffee at all.

    I don't feel qualified to give an absolute judgment on the coffee but I would say that if you are seeking out great Kona this place should not be on the top of your list.

    The whole model of the physical place is to give visitors a good experience. The website is true to the overall feel of the place. If you are looking for hardcore coffee it might be better to look elsewhere.

    Bill
    New Orleans

 

 
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