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Driving Traffic to Your Web Store

This is a discussion on Driving Traffic to Your Web Store within the Coffee Websites forums, part of the Coffee Industry category; Oh and we found pinterest and twitter useful...

  1. #11
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    Oh and we found pinterest and twitter useful

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  3. #12
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    Quote Originally Posted by TheCoffeeLocator View Post
    Oh and we found pinterest and twitter useful
    Yes, Twitter is good once the followers start searching for your tweets

  4. #13
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    Quote Originally Posted by expat View Post
    So you've got a website. Great! No what? How do you get people to come to your site?
    SEO?
    Link building?
    Google adwords?
    Facebook?
    Twitter?
    Google+?
    Blogging?
    Etc., etc., etc.?

    I'm sure all the above are things to do but whose got the time to do it all? So for you webmasters out there successfully running a web store what would you recommend as "best practices"? And considering limited time, if you only had time for three things, what would they be?
    How many people in your team, or is it just you?

  5. #14
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    Ireland
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    I'm the Chief Web Designer-Blogger-Page Maker-Shopping Cart Researcher-SEO Expert-Google Analytics Studier-Google Adwords Thinker-Meta Tag Maker-Facebook Page Maintainer-New Content Creator-and General All Around Nice Guy.

    I'm looking to add a shopping cart in October. In my market -- Ireland, where gas is about $8.50 a gallon U.S. -- what I perceive the big deal to be is shipping. It is tough to expect a customer to buy a few bags of great coffee and then ask them to pony-up $8-$10 U.S. for shipping. I've finally figured out how to skin that cat with a low, one price fits all shipping arrangement. Now I've got something to crow about with my Google Adwords ads. I'm going to go real slow with low cost 'long tail' keywords and see if I can build from there.

    If anyone has any suggestions on the deep and mysterious world of Adwords please chime in. I know this is an area where you can lose your shirt or make more than enough to buy some really nice shirts -- like the cool one I saw in Harrods at London Heathrow Airport a couple weeks back for about $800 U.S.!!! Who wears stuff like that? My upbringing by Depression Era parents wouldn't let me sleep if I spent that kind of money on a shirt! The car I'm driving now barely cost that much!

    Oh well, I digress. Let me know how your Adwords strategies are working for you.
    Wrinkles only go where the smiles have been -- Jimmy Buffett (via Mark Twain)

  6. #15
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    Dec 2012
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    Texas
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    Write for the people first. They are the ones that click when they get to your site. Robots do not. Make it relevant and talk about it. Lots. Traffic is the number one topic among website owners.

  7. #16
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    Dec 2012
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    SEO is DEAD

    I'm not into coffee online, I run a fitness blog.
    From that I can tell you a little bit about SEO:

    Many experts say that, since April this year, SEO is dead.

    I tend to agree. Of course it kind of depends on your definition of SEO. There's some things that still work, at least fairly predictably, and at the moment.

    But that's just the point. The old SEO was predictable and reliable...until suddenly, it wasn't any more.
    The point is, search (free) traffic is totally and utterly unreliable. Google might change their mind about something (and they do, regularly), and a website that had 1000's of daily visitors loses ALL of it's business...literally over night.

    Please believe me when I say:
    For a real business, this kind of set-up is just not nearly solid, not nearly reliable enough.
    It looks like the one thing that is and probably will be into the future, is paid traffic: PPC, Banner Ads, Ad Words, etc.

    And btw: I'm NOT just thinking about sites that had used grey- or even black-hat SEO, there's been an unbelievably high amount of websites suffering that had never done even a single thing that wasn't completely white-hat, and high quality. Yet they lost the brunt of their traffic.

    PPC is the way to go, but even here, beware: you should really really study this well, or you might get burned (lose a lot of money for zilch results). To pull this off successfully, you need to be a true expert, or else the internet gods be with you...

    Well Good Luck, I hope I haven't scared you off, but it really really pays to be prepared and know the reality of the situation.

    Mark

  8. #17
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    Dec 2012
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    Definitely SEO, that's crucial to having your house in order so to speak. We've found social media to play a big role too, Facebook yes because it has the most traffic, but get out and try some others like Pinterest and Twitter. It really doesn't take that long to make a few tweets and pin a few quality pics, plus there's some great programs that can link sites and save you time Also making sure your website is correctly communicating with search engines and verified, plus forums are always fun and you wouldn't be on here if you didn't agree

    Check out Global Organic Coffee

  9. #18
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    Jan 2013
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    We use a solid combination of well thought out SEO, PPC, Facebook, Twitter, and Blogging to name a few. As many have previously said, each of these areas have their own unique success rate if executed well. We have seen great results with PPC...but you should definitely spend the time researching keyword pricing and stay within your budget.

  10. #19
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    Tokyo, Japan
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    Driving Traffic to Your Web Store-heatmap.jpg << This why I love SEO

  11. #20
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    Jan 2013
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    53
    There's a lot of replies here. Take another sip of coffee and tolerate one more reply (thanks)

    As others have said and just to confirm, S.E.O is NUMBER ONE utilizing some good and strong keywords then BLOGGING in my opinon is second.

    SEO is NOT dead and it is true that Google change their algorythim often but one thing will not change with Google is "GOOD CONTENT" Google want you to post "GOOD RELEVANT CONTENT" and you will find yourself on page one in no time.

    If you post good content then the visitors will find you and visit often. I am here because I did a search on "Coffee Forums" and this site is in the number one spot because Google see that people are coming here often so figure there must be some good content here and bump them up to the number one spot when searching on that keyword.

    My site www.CoffeeRetreat.com has not been around for a year as of this post date and I have enjoyed a strange amount of traffic from a post I did on solar powered hula dolls that complimented the Hawaiian coffee I was blogging about; that page comes up often with a lot of hits in my SEO reports (go figure).

    Actually, it's because of great targeted keywords. Some visitors bounce out right away but some also peruse the site when they get there.

 

 
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