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  1. #1
    Junior Member
    Join Date
    Sep 2015
    Posts
    6

    Start-up Roasting Business

    Hi, I am currently in the start-up phase of my coffee roasting business. I am roasting out of my home with a 5 lb roaster and just learning the art of roasting. Everyone says my coffee is outstanding. My plan is to build my brand and eventually open a steampunk themed coffee house, hence the name of my business, Steampunk Johnnys Coffee Co. I have sold a few packages but I'm finding the biggest issue is name recognition. Any advice or suggestions are greatly welcomed.

  2. #2
    Banned
    Join Date
    Apr 2014
    Location
    Quetzaltenango, Guatemala
    Posts
    3,340
    Quote Originally Posted by whoville View Post
    but I'm finding the biggest issue is name recognition. Any advice or suggestions are greatly welcomed.
    Cross-marketing will get your name out faster. make the joint venture with some well known Barista/cupper...etc or make some sort of alliance with "origin of coffee" farms/cooperatives.

  3. #3
    Junior Member
    Join Date
    Sep 2015
    Posts
    6
    Thank you! This helps, my fiancée is helping with the cross-marketing and she knows a lot of people in our city.

 

 

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