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  1. #1
    Senior Member
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    Mar 2005
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    DFW, Texas
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    113

    Latte art increasing sales?

    Okay, so latte art is pretty. And fun, once you get the hang of it. But has anyone noticed an increase in sales due to latte art? Do customers really tell their friends, "Dude, you've GOT to see this!"?

  2. #2
    Junior Member
    Join Date
    Apr 2006
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    8
    Personally, if I have to wait in a long line for my coffee and it get's even longer cuz of smiley face art, I'm moving on.

  3. #3
    Member
    Join Date
    Jan 2005
    Posts
    57

    other benefits

    Personally, it doesn't seem to have an increase in sales but it does help motivate the employees. They seem to get a kick out of being the best barista. It also seems to keep them focused on consistent quality drinks because you can't do it without great espresso and great froth. As for the time it takes once you get good it doesn't take any extra time at all.

  4. #4
    Senior Member
    Join Date
    Nov 2004
    Posts
    576
    But has anyone noticed an increase in sales due to latte art? Do customers really tell their friends, "Dude, you've GOT to see this!"
    You raise a very important point; one that we emphasize in our training curriculum. Latte art is a good motivational tool to excite new trainees about the possibilities that await as their barista skills develop; however, you should always stress the importance of a drink tasting good.

    We have been approached by shop owners and trainees that wish to learn how to make the rosetta, heart or other images that they've seen on some video even before they know how to pull an espresso shot! It is important to channel this enthusiasm into less visually exciting, but more practical underlying barista skills. A rosetta atop a 10 second shot will not sell more drinks.

    Latte art should be reserved as the crowning achievement of a skilled barista's abilities and not practiced in a commercial environment until that barista can consistently demonstrate the quick and correct execution of a proper traditional drink with minimal waste.

    A well-formed traditional cappuccino is more difficult to create than most people expect; obtaining the correct color distribution, foam density, foam consistency, temperature and flavor is not an easy task -- but when done correctly, I believe that it is a far more beautiful sight than any gimmicky design.

    Andrew

  5. #5
    Senior Member
    Join Date
    Apr 2006
    Location
    Austin, Tx
    Posts
    316

    amen

    amen brother.

    and what happened to the simple organic beauty of a well poured latte or capp?

    Mescal Tequilla works better if you want to see funny colors and shapes
    I must not fear. Fear is the mind-killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me.

  6. #6
    Senior Member
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    Apr 2006
    Location
    Austin, Tx
    Posts
    316

    sorry

    Sorry about the rant...kinda off topic.
    I never owned a shop where latte art was an issue. Mostly high volume get in and get out because I would be slammed with customers for about 20 minuites out of every hour(between classes) however a few of my barista did it and it helped their tips but not my sales. Really I think it helped their love lives more than anything...can't hurt but not something I would invest too much time or money into.
    I must not fear. Fear is the mind-killer. Fear is the little death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me.

  7. #7
    Junior Member
    Join Date
    Jul 2006
    Location
    Jersey Shore
    Posts
    2

    Can I have your phone Number??


  8. #8
    Junior Member
    Join Date
    Jul 2006
    Location
    Oswego, IL
    Posts
    9
    A pig is still a pig no matter how you dress it up. I totally agree that the focus should be on technique and taste first, art second. Art is a great bonus, in fact its something I hope continues to be a draw as a reason for people to come into a shop and not just pop in and get a cup to go.

    Just my 2 cents.

  9. #9
    Junior Member
    Join Date
    Jul 2006
    Location
    south carolina
    Posts
    2

    Re: Latte art increasing sales?

    "Do customers really tell their friends, "Dude, you've GOT to see this!"?"
    Uhhhhh... probably not nearly as often for latte art as for your avatar!![/quote]

  10. #10
    Senior Member
    Join Date
    Oct 2003
    Location
    Seattle,Washington USA
    Posts
    874
    I hate to be an $#@%^%#...But art work is for the walls. The most important things relating to the drink is the coffee and the milk, if milk is used. Anything additional doesn't apply
    "A Word of Difference"TM

 

 
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