View entire thread: what makes a coffee shop agreeable?
Posted by John P on 2008-01-06 01:34:41 Post Subject:
A place that puts its product coffee/espresso/tea above all else.
A place you come to take the time to enjoy the drink, rather than rush out the door.
Friendly, but unassuming service.
Knowledgeable and educated barista.
With that in mind, other factors would naturally come into play. Design, lighting--all those things that make the ambiance come together should be well designed to capture the essence of the coffee without hiding it (in the King's best china) or without burying it (in paper cups). Those places that are thoughtful about their coffee will also be thoughtful about how it is presented, the other way around is never true.
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Posted by John P on 2008-01-06 01:34:41 Post Subject:
A place that puts its product coffee/espresso/tea above all else.
A place you come to take the time to enjoy the drink, rather than rush out the door.
Friendly, but unassuming service.
Knowledgeable and educated barista.
With that in mind, other factors would naturally come into play. Design, lighting--all those things that make the ambiance come together should be well designed to capture the essence of the coffee without hiding it (in the King's best china) or without burying it (in paper cups). Those places that are thoughtful about their coffee will also be thoughtful about how it is presented, the other way around is never true.
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View entire thread: coffee coins
Posted by John P on 2008-03-03 18:27:10 Post Subject:
MissJava,
what I said is true of all businesses if it is used as a long term solution. If discounts are what you use to capture customers, it will never work long term. If this is used for some other purpose--i.e. data collection, so you can market specifically based on purchases--or something like that, then it can be a good program for a set amount of time.
Discounts, and that's what they are, only work for "discount" people. Your REAL customers won't need, nor will they expect them.
You aren't competing based on gimmicks (punch cards, BOGO, coupons...). Compete based on your coffee/espresso/tea.
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Posted by John P on 2008-03-03 18:27:10 Post Subject:
MissJava,
what I said is true of all businesses if it is used as a long term solution. If discounts are what you use to capture customers, it will never work long term. If this is used for some other purpose--i.e. data collection, so you can market specifically based on purchases--or something like that, then it can be a good program for a set amount of time.
Discounts, and that's what they are, only work for "discount" people. Your REAL customers won't need, nor will they expect them.
You aren't competing based on gimmicks (punch cards, BOGO, coupons...). Compete based on your coffee/espresso/tea.
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