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View entire thread: Why Do You LOVE Coffee?

Posted by Anonymous on 2004-11-05 10:50:15      Post Subject: Why Do You LOVE Coffee?



Here's my disclaimer: While I am an avid coffee drinker in my own right, I am also an internet marketing consultant who is also working on his MBA (at Suffolk University in Mass.). This term I'm taking a marketing research class and my project is to design a research study from top to bottom. I've decided to kill about three birds with one stone and do my project (bird number one) on coffee attitudes and specifically, on the viability of a drive-through espresso/gourmet coffee business in Massachusetts (which I'm thinking of starting myself - bird number two).

Whew! That's a lot to explain. Anyway, one method of developing a good survey is to first ask very general "lifestyle/mood/feelings" type questions to gage what is "top of mind" with consumers, and then construct the final survey based on what I learn. CoffeeGeek.com and its forum seem like a great place to get some good feedback.

The final disclaimer (bird number three) is that I am, by profession, an internet marketing consultant and I also have a client who manufactures and sells coffee makers. Your replies would also be used by me, anonymously and not quoted at all, to better understand the coffee-drinking public so I can better help this client.

My question is simple: Why do you LOVE coffee? And, Why do you LOVE your current coffee maker (machine)? If you don't love your coffee maker, you could tell me why you don't, and what kind of machine you would love, if you could find it.

Anyway, thanks for helping me out (that is, if the moderators don't pull this post as spam). I can be contacted directly at chucke@chucke.com if you have any questions or if you want to reply directly to me.

Chuck Evans
Internet Marketing Consultant


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View entire thread: Coffee Trailors or Van Questions...

Posted by BaristaExpress on 2005-03-10 18:05:26      Post Subject:

KG, I can see you don't have enough vision to be in the gourmet coffee business. Now don't get defensive here by what I just said, this is what I mean you have no vision (think ahead ability). If you have a window that low in a van your going to have one hell of a backache, unless you are going to be sitting down on your roll around stool. Now your going to be getting up to operate the cash register or to make the drinks. Is that anyway to run a business? I think not..... In less you want to be crippled in a very short amount time by being bent over all the time. Like I said before, if your looking for comfort then you better get a drive-thru building!

Daniel.


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View entire thread: Coffee Trailors or Van Questions...

Posted by KG on 2005-03-10 18:48:31      Post Subject:

KG, I can see you don't have enough vision to be in the gourmet coffee business. Now don't get defensive here by what I just said, this is what I mean you have no vision (think ahead ability). If you have a window that low in a van your going to have one hell of a backache, unless you are going to be sitting down on your roll around stool. Now your going to be getting up to operate the cash register or to make the drinks. Is that anyway to run a business? I think not..... In less you want to be crippled in a very short amount time by being bent over all the time. Like I said before, if your looking for comfort then you better get a drive-thru building!

Daniel.

Not trying to be a jerk here. BUT THAT WAS MY ORIGINAL QUESTION.

Well guys I have a stupid question.

Has anyone ever seen a truck conversion that caters to drive thru?

Meaning it's a self-contained truck that has a window low enough for cars to drive up to it?


And to say I have no vision is idiotic. I am trying to come up with a creative solution in order to serve a need I found that no one has tapped. And that I don't have the financial abiltiy to tap in the traditional way.

It seems like maybe you are the one stuck in the box.

"You have to be outside. Why use a self-contained truck, don't do that. Do this. blah blah blah"


I am sorry I am so defensive, but it's WAY PRUSMTIOUS OF YOU TO COME OUT AND SAY I HAVE NO VISION. Sorry for screaming.


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