View entire thread: Zingerman's Espresso Boot Camp
Posted by cafemakers on 2006-06-09 04:13:04 Post Subject: Zingerman's Espresso Boot Camp
Coffee consultant Andrew Hetzel is coming to Ann Arbor August 18-19, 2006 for “Zingerman’s Espresso Boot Camp,â€
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Posted by cafemakers on 2006-06-09 04:13:04 Post Subject: Zingerman's Espresso Boot Camp
Coffee consultant Andrew Hetzel is coming to Ann Arbor August 18-19, 2006 for “Zingerman’s Espresso Boot Camp,â€
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View entire thread: Coffee CFO Financial Management Class @ ABC School
Posted by BaristaTrainer on 2007-08-15 15:18:56 Post Subject: Coffee CFO Financial Management Class @ ABC School
New Class Offered at the American Barista & Coffee School for existing retail coffee business owners and coffee shop chains.
http://coffeeschool.org/files/user/legler_large_4.jpg
Coffee CFO: Financial Management for the Existing Specialty Coffee Business Retailer
This two-day workshop is lead by Chris Legler, whose vast experience and knowledge of finance specifically tailored to the coffee industry, brings an unrivaled expertise to your business. Chris’ expertise includes financial management, roasting coffee, business ownership and a great understanding of business operations.
Chris has held executive positions in finance and administration, marketing, retail operations and strategic planning. He was Vice President and Chief Financial Officer for Barnie’s Coffee and Tea Company and has held positions of increasing responsibility with Starbucks Coffee Company, Sony, British Petroleum, Blockbuster Entertainment and Eddie Bauer.
Read Chris' complete bio: http://coffeeschool.org/about/instructors#Chris+Legler
Click here for full class overview: http://coffeeschool.org/existing and we are also offering a wide range of new consulting services for existing retailers and restaurants who want to take their business to the next level. http://espresso101.com/coffee_infogroup.html
If you have any questions about this or any of our excellent classes please call us at 800-655-3955.
- Matt Milletto
http://coffeeschool.org/files/user/abc_logo.jpg
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Posted by BaristaTrainer on 2007-08-15 15:18:56 Post Subject: Coffee CFO Financial Management Class @ ABC School
New Class Offered at the American Barista & Coffee School for existing retail coffee business owners and coffee shop chains.
http://coffeeschool.org/files/user/legler_large_4.jpg
Coffee CFO: Financial Management for the Existing Specialty Coffee Business Retailer
This two-day workshop is lead by Chris Legler, whose vast experience and knowledge of finance specifically tailored to the coffee industry, brings an unrivaled expertise to your business. Chris’ expertise includes financial management, roasting coffee, business ownership and a great understanding of business operations.
Chris has held executive positions in finance and administration, marketing, retail operations and strategic planning. He was Vice President and Chief Financial Officer for Barnie’s Coffee and Tea Company and has held positions of increasing responsibility with Starbucks Coffee Company, Sony, British Petroleum, Blockbuster Entertainment and Eddie Bauer.
Read Chris' complete bio: http://coffeeschool.org/about/instructors#Chris+Legler
Click here for full class overview: http://coffeeschool.org/existing and we are also offering a wide range of new consulting services for existing retailers and restaurants who want to take their business to the next level. http://espresso101.com/coffee_infogroup.html
If you have any questions about this or any of our excellent classes please call us at 800-655-3955.
- Matt Milletto
http://coffeeschool.org/files/user/abc_logo.jpg
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View entire thread: PR - Coffee is Hot at the 2007 Restaurant Show
Posted by cafemakers on 2007-02-12 11:39:15 Post Subject: PR - Coffee is Hot at the 2007 Restaurant Show
Cafemakers' Andrew Hetzel is serving up a cup of wisdom to attendees of the National Restaurant Association's annual trade show for hotel and motel restaurant operators in Chicago in May. Hetzel will show how foodservice operators can capitalize on the latest specialty coffee trends.
Kamuela, Hawaii, February 12, 2007 – Attendees to the National Restaurant Association's annual hotel – motel restaurant convention this May can discover how to ride the espresso lane to bigger profits. That's because Andrew Hetzel, industry expert with Cafemakers, will offer a presentation entitled “Achieve Grande Profits from your Coffee Service”. The show takes place May 19-22 at McCormick Place in Chicago.
“I am delighted by the way that the restaurant industry has begun to embrace espresso and specialty coffee as a valuable addition to their menus,” says Hetzel. “The rapid expansion and success of coffee shop chains has shown foodservice companies that there is a substantial consumer demand for these beverages.”
Recently, the NRA’s "What's Hot and What's Not" chef survey showed that "espresso and specialty coffee" placed in the top 10 among over 200 popular restaurant food and beverage concepts at the end of 2006. Over 70 percent of respondents rated specialty coffee "hot" while 15 percent consider the beverage a "perennial favorite."
But in an emerging market segment, it's hard to know exactly which trends will be profitable and how best to take advantage of them. In his presentation, Andrew Hetzel of Cafemakers will help restaurateurs learn the fundamentals of good coffee and how to make it a successful addition to their establishments.
“Restaurants are particularly well-positioned to benefit from serving better coffee; our education session will show them how they can do so inexpensively,” Hetzel said.
About Andrew Hetzel
Andrew Hetzel is the founder and director of Cafemakers, LLC, a business consultancy based in Hawaii that specializes in retail coffee business concept development and coffee beverage quality improvement.
In addition to regularly addressing audiences at culinary and beverage conferences, Hetzel is a columnist for FG! CoffeeTalk Magazine, a contributor to Tea & Coffee Trade Journal, an elected committee official of the Specialty Coffee Association of America and serves as a judge representing the United States for the World Barista Championship - an organization that holds annual Olympic-style coffee events with competitors from 39 countries. For more information, visit www.cafemakers.com
About the National Restaurant Association:
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. The Association's mission is to represent, educate and promote a rapidly growing industry that is comprised of 935,000 restaurant and food service outlets employing 12.8 million people.
The 2007 NRA Hotel-Motel Show will feature more than 2,100 exhibitors and more than 890 product categories. For more information or to register, visit www.restaurant.org
###
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Posted by cafemakers on 2007-02-12 11:39:15 Post Subject: PR - Coffee is Hot at the 2007 Restaurant Show
Cafemakers' Andrew Hetzel is serving up a cup of wisdom to attendees of the National Restaurant Association's annual trade show for hotel and motel restaurant operators in Chicago in May. Hetzel will show how foodservice operators can capitalize on the latest specialty coffee trends.
Kamuela, Hawaii, February 12, 2007 – Attendees to the National Restaurant Association's annual hotel – motel restaurant convention this May can discover how to ride the espresso lane to bigger profits. That's because Andrew Hetzel, industry expert with Cafemakers, will offer a presentation entitled “Achieve Grande Profits from your Coffee Service”. The show takes place May 19-22 at McCormick Place in Chicago.
“I am delighted by the way that the restaurant industry has begun to embrace espresso and specialty coffee as a valuable addition to their menus,” says Hetzel. “The rapid expansion and success of coffee shop chains has shown foodservice companies that there is a substantial consumer demand for these beverages.”
Recently, the NRA’s "What's Hot and What's Not" chef survey showed that "espresso and specialty coffee" placed in the top 10 among over 200 popular restaurant food and beverage concepts at the end of 2006. Over 70 percent of respondents rated specialty coffee "hot" while 15 percent consider the beverage a "perennial favorite."
But in an emerging market segment, it's hard to know exactly which trends will be profitable and how best to take advantage of them. In his presentation, Andrew Hetzel of Cafemakers will help restaurateurs learn the fundamentals of good coffee and how to make it a successful addition to their establishments.
“Restaurants are particularly well-positioned to benefit from serving better coffee; our education session will show them how they can do so inexpensively,” Hetzel said.
About Andrew Hetzel
Andrew Hetzel is the founder and director of Cafemakers, LLC, a business consultancy based in Hawaii that specializes in retail coffee business concept development and coffee beverage quality improvement.
In addition to regularly addressing audiences at culinary and beverage conferences, Hetzel is a columnist for FG! CoffeeTalk Magazine, a contributor to Tea & Coffee Trade Journal, an elected committee official of the Specialty Coffee Association of America and serves as a judge representing the United States for the World Barista Championship - an organization that holds annual Olympic-style coffee events with competitors from 39 countries. For more information, visit www.cafemakers.com
About the National Restaurant Association:
Founded in 1919, the National Restaurant Association is the leading business association for the restaurant industry. The Association's mission is to represent, educate and promote a rapidly growing industry that is comprised of 935,000 restaurant and food service outlets employing 12.8 million people.
The 2007 NRA Hotel-Motel Show will feature more than 2,100 exhibitors and more than 890 product categories. For more information or to register, visit www.restaurant.org
###
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View entire thread: Advice Needed on Coffee Franchises: It's A Grind, PJs, etc.
Posted by arsabin on 2005-08-28 12:03:43 Post Subject: Advice Needed on Coffee Franchises: It's A Grind, PJs, etc.
I'm seriously considering entering the retail coffee business. As I don't have experience, I'm evaluating several franchised operations.
First, what are your thoughts on entering the business with a successful regional chain, that's starting to expand nationwide? Is there room for dominate national competitor to Starbucks? Is franchising a viable approach if you partner with a solid franchisor?
I'm considering the following franchises and would value your knowledge and opinion, if any:
*It's A Grind, fonded in Long Beach, CA in 1994, started franchising in 2000; The company has grown to more than 40 franchises in CA, 57 nationally, with contracts to grow to over 100 by the end of 2005. This operation is most comparable to Starbucks in product mix, offering baked goods and specialty coffee only. Website: www.itsagrind.com
*PJs, founded in New Orleans, LA; PJs has grown to over 40 locations in and around New Orleans and LA, with about 20 more locations throughout the Southeast. I'm intrigued by PJs addition of a Wine Bar in certain locations. Do you beleive wine and coffee are complementary? Would offering wine truely increase sales during non-peak coffee hours. PJs also offers sandwiches and salads in addition to baked goods. Website: www.pjscoffee.com
*Beaner's, founded in 1995 in Lansing, MI, started franchising in 2001. The company has grown to over 40 locations throughout Michigan and the midwest. Beaner's stresses the importance of their unique roasting process in offering superiour coffee. The company offers the largest menu of sandwiches, salads and wraps in addition to coffee. Website: www.beaners.com
Although I'm looking into other opportunities, these 3 are at the top. I'd greatly appreciate your opinion on franchising, specifically these companies and other franchises you think I should consider.
Thank you,
Andrew
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Posted by arsabin on 2005-08-28 12:03:43 Post Subject: Advice Needed on Coffee Franchises: It's A Grind, PJs, etc.
I'm seriously considering entering the retail coffee business. As I don't have experience, I'm evaluating several franchised operations.
First, what are your thoughts on entering the business with a successful regional chain, that's starting to expand nationwide? Is there room for dominate national competitor to Starbucks? Is franchising a viable approach if you partner with a solid franchisor?
I'm considering the following franchises and would value your knowledge and opinion, if any:
*It's A Grind, fonded in Long Beach, CA in 1994, started franchising in 2000; The company has grown to more than 40 franchises in CA, 57 nationally, with contracts to grow to over 100 by the end of 2005. This operation is most comparable to Starbucks in product mix, offering baked goods and specialty coffee only. Website: www.itsagrind.com
*PJs, founded in New Orleans, LA; PJs has grown to over 40 locations in and around New Orleans and LA, with about 20 more locations throughout the Southeast. I'm intrigued by PJs addition of a Wine Bar in certain locations. Do you beleive wine and coffee are complementary? Would offering wine truely increase sales during non-peak coffee hours. PJs also offers sandwiches and salads in addition to baked goods. Website: www.pjscoffee.com
*Beaner's, founded in 1995 in Lansing, MI, started franchising in 2001. The company has grown to over 40 locations throughout Michigan and the midwest. Beaner's stresses the importance of their unique roasting process in offering superiour coffee. The company offers the largest menu of sandwiches, salads and wraps in addition to coffee. Website: www.beaners.com
Although I'm looking into other opportunities, these 3 are at the top. I'd greatly appreciate your opinion on franchising, specifically these companies and other franchises you think I should consider.
Thank you,
Andrew
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View entire thread: Anyone looking to invest
Posted by TheLeadDog on 2005-05-08 21:16:31 Post Subject: Anyone looking to invest
I am the owner of a retail coffee business with 2 shops in central California. Also the principle stockholder in a roasting facility. We are looking to consolidate some debt and expand the business. Serious inquiries will be filled in on the details. This is an excellent opportunity for the right person.
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Posted by TheLeadDog on 2005-05-08 21:16:31 Post Subject: Anyone looking to invest
I am the owner of a retail coffee business with 2 shops in central California. Also the principle stockholder in a roasting facility. We are looking to consolidate some debt and expand the business. Serious inquiries will be filled in on the details. This is an excellent opportunity for the right person.
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View entire thread: Is a College Degree needed?
Posted by BaristaTrainer on 2004-12-07 11:18:03 Post Subject:
A business background is always helpful, also restaurant or food service experience is benefitial.
en·tre·pre·neur  Â
n.
A person who organizes, operates, and assumes the risk for a business venture.
There are some coffee schools that cater to those who are opening a coffee retail business, http://www.coffeeschool.org is the American Barista & Coffee School. I teach there along with other leading consultants in the industry.
I would also recommend reading as many books as you can on opening a retail coffee business. Alot of this information is not something you can find in a college environment.
Good Luck!
BT
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Posted by BaristaTrainer on 2004-12-07 11:18:03 Post Subject:
A business background is always helpful, also restaurant or food service experience is benefitial.
en·tre·pre·neur  Â
n.
A person who organizes, operates, and assumes the risk for a business venture.
There are some coffee schools that cater to those who are opening a coffee retail business, http://www.coffeeschool.org is the American Barista & Coffee School. I teach there along with other leading consultants in the industry.
I would also recommend reading as many books as you can on opening a retail coffee business. Alot of this information is not something you can find in a college environment.
Good Luck!
BT
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View entire thread: Surprise! Thinking of opening my own coffeehouse..
Posted by cafemakers on 2005-02-09 14:09:02 Post Subject:
As you continue your exploration of retail coffee business you will find that there are a differing and often directly contrasting opinions on most every topic. It is my recommendation that franchises are only a good idea for the franchisor and rarely the franchisee.
You may wish to read THIS THREAD from a previous post.
Good luck,
Andrew
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Posted by cafemakers on 2005-02-09 14:09:02 Post Subject:
As you continue your exploration of retail coffee business you will find that there are a differing and often directly contrasting opinions on most every topic. It is my recommendation that franchises are only a good idea for the franchisor and rarely the franchisee.
You may wish to read THIS THREAD from a previous post.
Good luck,
Andrew
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View entire thread: Should I get a job at a cafe?
Posted by BaristaTrainer on 2007-03-07 18:51:50 Post Subject:
There is so much to learn about starting and operating a successful retail coffee business prior to ever signing a lease. At our school we give a complete and comprehensive understanding of the business, barista training along with full menu training, coffee cupping, roasterie and coffeehouse tours, and latte art/performance techniques.
Here is an overview of what we have found to be a comprehensive curriculum of what is important to know prior to getting started in this industry:
http://coffeeschool.org/classes/six_day
On-site training can be very effective, and I highly recommend having a professional on site to assist you with your store opening, but like Andrew said, there is little value in waiting to learn about the industry and train yourself until you are ready to open your doors, either prior training/education or consulting will prove invaluable.
An inexpensive place to start is to read up on industry business books, purchase some training materials or DVDs, and be active on forums like this. Best of luck.
- matt
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Posted by BaristaTrainer on 2007-03-07 18:51:50 Post Subject:
There is so much to learn about starting and operating a successful retail coffee business prior to ever signing a lease. At our school we give a complete and comprehensive understanding of the business, barista training along with full menu training, coffee cupping, roasterie and coffeehouse tours, and latte art/performance techniques.
Here is an overview of what we have found to be a comprehensive curriculum of what is important to know prior to getting started in this industry:
http://coffeeschool.org/classes/six_day
On-site training can be very effective, and I highly recommend having a professional on site to assist you with your store opening, but like Andrew said, there is little value in waiting to learn about the industry and train yourself until you are ready to open your doors, either prior training/education or consulting will prove invaluable.
An inexpensive place to start is to read up on industry business books, purchase some training materials or DVDs, and be active on forums like this. Best of luck.
- matt
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