After 4 years of hobby roasting, I have just gone to the business side part-time. I think Davec made some legitimate observations in his post. I purchased a small roaster (YM2) simply to extend my hobby. Then I started thinking (dangerous!), “Since I have a place right here on my property that can be approved as a commercial kitchen, why not go legit and try to get my money back?” So that is what I have done knowing full well that a 2-kilo roaster is too small to be economical in much of a business sense.
In my case, I have no real aspirations of growing large and going full-time. Not that it would be terrible, but I have my reasons. What I really want is controlled success. In other words, I want to make enough money to pay for my investment and then purchase a nice espresso machine.
I am so newly formed, or I should say…I have waited for the delivery of my roaster for so long now…that I have not even approached any retail outlets yet. I am not even sure how many I want to approach. What I have done is approach some schools & churches for fund raising efforts. I have some slated to begin next month. I like this approach because it does not tie me up all the time. I have a full-time job, am a full-time student and like to travel, so time is important to me. I also have a web site that is not quite prepared for selling yet, but close. And I took on the coffee for someone else’s coffee site and it is about ready to launch. I will also be providing the coffee for that person’s fund raising efforts. I guess you could say I am trying to form a part-time venture that is mobile if I decide to move in a few years (something I do plan on).
I can see how things could get out of control quickly. Or, in a relatively small town like mine, how everyone could turn you down and then where do you go? Unfortunately coffee is just not the focus of most restaurants these days. I do have people asking me regularly where to buy my coffee so I am going to have to get an outlet established. Also, there is another new roaster in the neighboring county who is selling here because his county is pretty rural. He is a nice guy with a good product and got a head start on me. Sometimes I find myself wanting to answer the call to “compete,” but I keep telling myself, “controlled-success.”
Finally, let me give you this to ponder: you may already be selling your wares on occasion. Maybe 5-20 lbs a week. After you start a business you might decide you liked it better that way when things were less complicated and you did not “have” to sell.
Shep