I am sorry to disagree, but I am not a fan of Fairtrade as it stands today. The ideals behind the system maybe admirable...but your comments just highlight the core problem behind the ideal...it has turned into a marketing pitch and the ideal somewhat defeats the proposition that it is helping small farmers get a fair price .
With modern communication fairtrade should be superceded by "relationship coffee"...who needs to go through a 3rd party fairtrade organization when you can buy directly from a cooperative or a small plantation? The funny thing is in Indonesia there are so few growers who are covered by fairtrade and those that are are huge producers....not the 10,000's of small growers (many who grow and process less than 18mt a year...ie less than a container load) that make up the bulk of the coffee growing sector.
I can understand why Starbucks want Fairtrade coffee (this directly relates to my view that FT growers are big enough to provide good volume to a roaster the size of SB's)....but if you are a small roaster I really think relationship coffee is the way to go.
If you would like some addresses of good, small produers in Indonesia PM me....