Question: Is Tim Hortons able to franchise in JAPAN??

[hymhui]

Hey guys, I have a question and hope you guys can help me out. Since Tim Hortons is now entering the stock market. Their coming up target market will be US. They are now trying to challenge Starbucks in the US and worldwide later on. Do you think they will success? What is their marketing strategy? Do you think Tim Hortons can able to enter Japanese market?? What is Japanese coffee drinking behaviour? Because i'm doing a research on Tim Hortons and Japan coffee market. I know this site have a lot of coffee professional, how you guys can help me out, thanks a lot

 

[morrisn]

I would not be comparing Tim Hortons to Starbucks, maybe to Krispy Kreme or Dunkin Donuts. They do not do espresso, just brewed coffee and in my opinion not that good of brewed coffee, just good marketing. I do not see any reason why they couldn't go to Japan if they wanted to.