Advertising

John P

New member
Jan 5, 2007
1,045
0
Salt Lake City
Quality drinks, and deliver every time
Word of Mouth
Quality drinks, and deliver every time
Clean, professional ad in 'weekly' magazine.
Quality drinks, and deliver every time
Clean, professional ad in college paper (depending on your target)
Quality drinks, and deliver every time
Engage in local charity on an ongoing basis
Quality drinks, and deliver every time

Stay away from
discounts, coupons, flyers, or anthing similar.
These all say, "I appeal to cheap customers." which is exactly what you are doing if you use those kinds of methods.

The importance of quality is part of the often ignored "internal marketing" which as a very important marketing tool. Everything from your cup choice to your machine choice to your colors to the drinks you serve to the design of your menu boards, etc. all reflect your 'brand' which is inextricably entwined with the concept of marketing.





:D
 

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