Any idea how many of your customers went from cream and sugar to black? I'd surprised if I converted 5% of my customers.John P said:Quality beans, properly roasted will never need cream or sugar, and it's an insult to everyone in the chain to add it.... Provided the roaster and brewer deliver in the cup what the farmer presented you with in their crop.
The phrase "...to cover up the bitterness" means low quality beans, improperly roasted beans, old stale beans... or a combination of any and all of the above.
Most people have never had good coffee because only a handful of shops/roasters in North America have it.
Bean quality. Correct roast level. Correct brewing.
It sounds so simple, yet less than 1 out of 10 shops do it.
Any idea how many of your customers went from cream and sugar to black?