Business Naming
Coming up with a business name can be taxing sometimes. I know that we went through many weeks of trying to get something that best described what our coffeehouse would be like, and I think we finally captured that in our name.
That said, there are a few things to think about for your business name. You want it to be unique and not something that someone could easily confuse with another business. It probably would be best if it captured some of the "essence" of what you want your shop to be like. "Jumpin' Joe's" could convey a sense of upbeat, happiness, hip, etc.. Also think of your target demographic audience, and this may help with naming as well. To make things worse, sometimes an off-the-wall name is beneficial, as long as its not too "out there". You could try to gain panache by going upscale, like "The Coffee Martini" or something else.
Gosh, ultimately, it comes down to what you like. Start writing down some different names that you like and analyze them a bit. See if they convey what you want them to. Ask others around you their opinions of the names. And for goodness sake, make sure to have fun with it! Business should be just as much about having fun as it is about making money, right? Good luck. Cheers!