coffee sleeve advertising

[jystr]

what do you think about the trend towards ads on the coffee sleeves?

 

[upnorthcoffee]

Ads are ok by me. A plain jacket costs upwards of $50/case, whereas with the ads its in the $25 vicinity. I'd rather be practical and cost conscious than be fancy with something that gets used only once.

 

[drrule]

sleeve

You could also turn it into a source of revenue for your shop.

http://www.coffeerules.com/index.asp?documentID=771

 

[jystr]

sleeves

i understand the revenue implications and of course the cost savings...just wondering about any customer pushback with the ads or even retailers thinking it might not be cool...i personally have no problem with it...looking for more input. drrule, did you do those yourself?

 

[drrule]

sleeves

Yes I put them together.

If I am taking your question correctly, yes it is important not to let someone advertise if there are several competitors, banks, realtors, ect.

But if you look around there are several types of business that only have 2-3 players. Those are very good prospects.