Aren't tastebuds a wonderous thing? I've just returned to the seriously chilly winter of London, England from Belize where I picked up a back of this Gallon Jug coffee as a 'souvenir' and have just spent the last 3 days trying to source it over here because .... swill it may be to you but it's SWELL to me!! I find it really choclatey with no acidic aftertaste and LOVE it! Wish I'd brought home a case-full instead of a measly single bag! But delighted to see it's at least of sentimental value to you!