kc1
New member
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How price sensitive are customers?
- Thread starter kc1
- Start date
John P
Active member
Here's a quick rundown... for specifics there would be a fee. 8)
I would only advise this if you want to make coffee an equal, or greater "partner" in your offerings. If it is an afterthought, even a good one, it just won't work.
You can't compete on speed. Don't try. And too fast denotes low quality.
Compete on quality. Freshness. Educate by the cup.
Drop smoothies.
Drop loyalty cards.
Local roasted, fresh, GREAT quality beans.
Raise barista skill.
Learn latte art... if you haven't already.
Raise prices.
You now have re-positioned yourself!
I would only advise this if you want to make coffee an equal, or greater "partner" in your offerings. If it is an afterthought, even a good one, it just won't work.
You can't compete on speed. Don't try. And too fast denotes low quality.
Compete on quality. Freshness. Educate by the cup.
Drop smoothies.
Drop loyalty cards.
Local roasted, fresh, GREAT quality beans.
Raise barista skill.
Learn latte art... if you haven't already.
Raise prices.
You now have re-positioned yourself!
CCafe
Active member
John P said:
A lot of what you said really depends on your customer base. I've had the misfortune of watching a few coffee shops go down the drain this year after they made some drastic decisions based on information like that.
Just be careful of how you implement it.
roaster dave
New member
CCafe said:
Alot of what John P has said definitely holds true, however.....it sounds like kc1's business is not coffee focused, but food focused. That in itself is probably the primary issue with why coffee sales are hovering around 3% of total sales. The coffee offered is a companion product, and not the primary destination of the shop. That 3% is relatively common for a shop based on food sales, with companion products such as coffee.
Crazy4Coffee
New member
roaster dave said:
Bingo!
Starbucks is not the first place that pops in your head (if ever :lol
if you want a sandwich, and likewise, Subway is not a place you think of (again, if ever) if you want a latte.
John P
Active member
As I mentioned,
More the "we have the best latte in town"... as opposed to "we also have great lattes".
If the location and demographic allow for greater coffee sales, where, even if sales overall are lower, profitability will be higher-- then you may want to rethink the direction and focus of your business. Any half-hearted attempt is just going to lead to more frustration. In short, if you want any significant change in coffee/espresso sales, you need to refocus the core of your business.
More the "we have the best latte in town"... as opposed to "we also have great lattes".
If the location and demographic allow for greater coffee sales, where, even if sales overall are lower, profitability will be higher-- then you may want to rethink the direction and focus of your business. Any half-hearted attempt is just going to lead to more frustration. In short, if you want any significant change in coffee/espresso sales, you need to refocus the core of your business.
roaster dave
New member
Good luck with any changes you make kc1......and yes, it sounds like you should definitely be switching roasters!
Crazy4Coffee
New member
Better yet, set yourself apart from the competition by roasting your own coffee. Since you are in the U.K. check this out - http://theroastedbeanboutique.com/coffee/
John P
Active member
kc1,
if you are looking for great coffee education as well as great coffee, I would highly recommend contacting Square Mile Coffee
if you are looking for great coffee education as well as great coffee, I would highly recommend contacting Square Mile Coffee
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