For the same reasons I don't see the need for CBD Coffee, there is no need to add butter and coconut oil to my coffee. If I want those elements in my diet, I'll butter my breakfast toast and eat a pot of Panang Curry Chicken for dinner. When I want coffee (when don't I?) that's what I want: Coffee. No cream. No sugar. No mushrooms. No CBD. No THC. No Coconut Oil, no butter etc. etc. Bullet Proof Coffee is full of holes.