jamaican coffee is picked by virgins and blessed by the pope hence the 40Lb price the same goes for tequila that cost 50.00 a shot(you are what you drink and drive). :twisted:$30?? That is cheap!! I sell my Jamaican Blue Mountain at $50!! I use Wallenford estate though....I have never seen it under $40. Now remember that a coffee is priced mostly on quantity...you can find some kick ass colombians but pay next to nothing because they produce so much! JMB only produces a small amount each year...hence the price.