barb said:I'm starting my own coffee shop and still researching equipment - found this machine is used by starbucks - any other ideas suggestions? :?
barb said:tks, I can't read minds - what are the other 3,000 things? :shock:
cafemakers said:Everydaygourmet makes an extremely important point: we find that all many new shop owners place all of their focus on the espresso equipment, and overlook many of the most basic important aspects of starting and running their new coffee business: 1) the coffee and 2) the business.
The challenges in running a coffee shop are the same as running any other retail business: selecting a good location, dealing with landlords, contractors and red tape, developing solid operational procedures, selecting good employees and managing them effectively, marketing that business, dealing with competition... and the list can go on and on.
The specialty coffee business faces one added challenge, in that the far majority of people who start a coffee shop have never even tasted good coffee. Although helpful for ideas in shop design and location selection, the danger in using Star$ as a model is that many shop owners do not realize how awful a product they serve. This would be like trying to start a gourmet restaurant without ever having tasted food other than McDonald's.
Save the equipment selection for later. If you really want to help your new business now, buy a plane ticket to Italy and hop from cafe to cafe to see what the USA is really missing in product quality. You'll see a number of different machine names, and all of them will serve great coffee.
Be carefull of the LaMarzocco's on ebay that come from starbucks.(tagex) They are mostly crap, and require thousands more dumped into them before being a good LaMarzocco!barb said:I'm starting my own coffee shop and still researching equipment - found this machine is used by starbucks - any other ideas suggestions? :?