PR: Andrew Hetzel joins BEST Coffee School


New member
Nov 3, 2004
Eugene, Oregon (PRWEB) August 28, 2007 – BEST Coffee School announces that retail consultant Andrew Hetzel has joined the teaching staff of its specialty coffee training center in Eugene, Oregon.

"Andrew brings a wealth of retail business management and marketing experience to benefit our students," says education program director Sherri Johns." BEST Coffee School is already known for its rigorous barista training and coffee education programs; with Andrew's direction we will also provide innovative business curriculum designed specifically for retail coffee businesses."

Andrew Hetzel will conduct a coffee shop business plan writing workshop and retail lease negotiation seminar on Thursday, December 13 at the BEST School in Eugene, followed by an informative walking tour of Portland's coffee shops with Sherri Johns on Friday, December 14.

About Andrew Hetzel

Andrew Hetzel received international acclaim as the founder of a multimillion dollar business services company that developed marketing and performance improvement solutions used by leading consumer product manufacturers, retailers and hospitality companies, including: 3M, Aveda, Burger King, Brinker International, DaimlerChrysler, Calvin Klein, Hard Rock Cafes and Hotels, Home Depot, Hugo Boss, Procter & Gamble, Skechers USA, Sears and many more.

Mr. Hetzel resides in Hawaii where he is the director and founder of Cafemakers, a business consultancy dedicated to the specialty coffee industry. In addition to officiating competitions for the Ultimate Barista Challenge organization and others, Mr. Hetzel is an elected member of the Specialty Coffee Association of America's training committee and a writer for coffee trade publications including Tea & Coffee Trade Journal and FG! CoffeeTalk Magazine. In 2007, Mr. Hetzel was named one of the top young business leaders in the State of Hawaii by Pacific Business News. More information is available at

About BEST Coffee School

BEST Coffee School was founded in 2006 by renowned industry veteran Jim Glang (Crossroads Espresso), with the assistance of Sherri Johns (WholeCup Coffee Consulting), building on their combined 50 years of industry experience to offer an unparalleled education in specialty coffee. The BEST training center in Eugene, Oregon is a comprehensive facility offering the latest equipment and guidance by instructors and guest speakers that are recognized as experts in their field. More information and course schedules are available at

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