PR: Fresh Roast Systems recognized for coffee quality


Nov 3, 2004
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Key Biscayne, FL (BUSINESSWIRE) May 6, 2007 – Fresh Roast Systems, Inc. announces that Texas Roast Coffee has received an impressive 89-point review from leading coffee authority Ken Davids of Coffee Review for coffee roasted on their fully automated roasting machine.

"The Fresh Roast System is the sous-chef in our kitchen," says Texas Roast owner Jeff Schneider. Schneider founded the Rockwall, TX coffee shop and roasting business less than one year ago after returning from military duty in Iraq, with no prior coffee roasting experience or formal training.

By obtaining such a high rating on Coffee Review's 100-point scale for their Cowboy Coffee blend, Texas Roast enters an elite class of specialty coffee craftsmen. Mr. Davids describes the blend as having a "very impressive aroma" and "grapefruit notes with distinct cedar and semi-sweet chocolate."

"Ever since the review, online sales of our coffee have been booming," says Schneider.

"This achievement is going to raise some eyebrows in our industry," notes specialty coffee industry consultant Andrew Hetzel. "Some traditionalists will always be skeptical of new technologies, but I believe that this proves automation can be an effective tool that will allow any business to roast craftsman-quality coffee with minimal requirements."

Mr. Schneider is planning additional Texas Roast locations in coming months, each of which will be outfitted with its own automated roaster.

About Texas Roast

Texas Roast serves fresh baked pastries and fresh roasted coffee daily in their coffee shop at 2435 Ridge Road, Rockwall, Texas. For more information call (972) 722-6336 or to order coffee online, visit their website at .

About Fresh Roast Systems, Inc.

Fresh Roast Systems of Key Biscayne, Florida, is the creator and patent holder for the Fresh Roast System ventless automated coffee roaster, a self-contained computer operated coffee roasting machine that allows any business to consistently produce fresh-roasted coffee without the staffing and environmental drawbacks of traditional coffee roasting equipment. For more information, call (305) 361-0463 or visit their website at .

Media Contact:

Matthew Weisberg, General Manager
Fresh Roast Systems, Inc.