Hey Isabelle, good to have you on board. Seems there is a cafe-roaster boom in China at the moment, I am getting a lot of enquiry regarding green coffee and even espresso machines (btw we are not the CMA-Astoria rep for China-HK-Macau!). I think you have a good opportunity in Macau- although I know both Starbucks and Costa Coffee are looking at getting in there big-time. Have a look at a few of the specialty cafe and roastr opperators accross the Delta in HK. There are some really well set up places there, especially several that are opperated by Americans, Kiwis and Aussies. Anyhow, good luck
I have started to look at who are my competitors here in Macau and who is big in Hong Kong.
As impossible as it may seem, for the moment, there is only one roaster here in Macau. There are a few starbucks but nothing compared to HK.
I have some competitors from Portugal and Brazil but they are mostly concentrated in the most visited part of Macau.
My experience with coffee comes from Ethiopia. I am sure you know about the coffee ceremony they have overthere and the resulting cup they serve.
I am far from thinking of reproducing this here where everything has to be fast.
I see you are writing from Indonesia and if I am not mistaken, the approach people have towards coffee overthere must be similar to the one here in the sense that it is relatively new to them, they are tea drinkers. and they do not like the expresso.