The World Tea & Coffee Expo 2013


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Dec 6, 2012
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World Tea & Coffee Expo 2013 to highlight tremendous growth potential of the Hot beverages sector in India

  1. Global Hot Beverages market expected to reach $125 billion by 2017, growing at an estimated 10.9% annually from 2012 to 2017
  2. Over 10,000 Trade Visitors expected

The World Tea & Coffee Expo 2013, worldteacoffeeexpo com being held at Mumbai, India from 15[SUP]th[/SUP] – 17[SUP]th[/SUP] Feb 2013 with over a 100 exhibitors from 8 countries, is expected to highlight the tremendous potential of the Hot Beverages sector – both in India and globally. Internationally, the market for RTD (Ready to Drink) tea and coffee in terms of revenue is expected to reach US $125 billion by 2017 as against US $69 billion in 2011 (estimated) signaling an anticipated annual growth of 10.9 % 2012 to 2017.

The World tea & Coffee Expo 2013 (WTCE 2013) has received very good response from Exhibitors as also pre-registered visitors in view of the fact that this is the only trade show in India dedicated to the Tea & Coffee sectors and has a judicious mix of Indian & International Exhibitors. On display shall be products, brands & technologies from across the world comprising of Tea & Coffee Manufacturers, Tea Gardens & Coffee Estates, Tea & Coffee Wholesalers & Dealers, Exporters & Importers, Raw Materials Suppliers & Manufacturers, Sweetener Manufacturers, Machinery MFRs & Packaging companies, Chain Stores / Franchisors, Fine Chocolate & Gourmet Mint MFRs, Processors & Processing machinery MFRs, Tea / Coffee Vending Machines Manufacturers, Flavoured Beverages Manufacturers and Manufacturers of Equipment & Appliances.

Leading Trade Bodies like Tea Board of India. (Govt of India), Federation of Indian Tea Traders Association (FAITTA), Bombay Tea Traders Association (BTTA), India-China Chamber of Commerce & Industry, Small and Medium Business Development Chamber of India, Confederation of Indian Small Tea Growers Assoc (CISTA) and Darjeeling Tea Association are supporting this unique trade event.

Says Priti Kapadia, Director, Sentinel Exhhibitions P Ltd, the organizers of this event, “Among the most popular beverages around the world, the Tea and Coffee sectors provide employment to several million workers worldwide, both in plantation activities, as well as in indirect and allied activities. Rising consumer awareness about the health hazards of carbonated drinks is leading to a shift towards RTD tea and coffee. Another major driver is surge in the health conscious population who prefer antioxidant property of RTD tea or the instant energy of coffee.”

Companies in the last decade have positioned the RTD tea and coffee market as recreational products, which has proved beneficial in attracting younger population. Advancements in technology and production efficiencies are likely to lead to lower labour costs. Furthermore, the focus on high-protein, low-sugar diets is stimulating demand for green tea, ground coffee and artificial sweeteners, which have shown strong signs of promise over the past three years.

The top two tea producing nations – China and India, collectively produce about 60% of total global tea output. India is the second-largest tea producer and consumer after China and fourth largest tea exporter after Kenya, China, and Sri Lanka. The key coffee producing and exporting nations are Brazil, Vietnam, Columbia, Indonesia, Ethiopia, and India, among others. Brazil is the world’s largest producer, exporter and consumer of coffee

Adds Kapadia, “Wider health awareness, a burgeoning middle-class population with busy lifestyles and increase in disposable income is making consumers opt for RTD tea and coffee. In spite of the deteriorating global economic climate in the last few years, the Hot Beverage sector has remained resilient as improvements in transportation and the extension of the shelf life of products backed by continued product innovation and aggressive marketing initiatives is contributing to the growth of this industry. Some segments like premium and organic coffee and green/herbal tea have created an entirely new market.”

With the display of new technologies at the WTCE 2013, Indian companies will be able to fulfill their need of investing in modernization and improving quality so as to consolidate gains and improve their global competitiveness. The trade show shall also include Seminars with speakers form leading boards, companies and brands. These seminars will offer strategic review of major factors influencing the market e.g. new product developments, consumer trends, packaging innovations, distribution and pricing issues etc. The speakers shall also forecast how the market is set to change and criteria for future success.

WTCE 2013 will serve as the ideal platform not only for showcasing Indian Tea & Coffee brands and technologies but also for International companies to seek market expansion & branding prospects in India. The event will thus serve the twin purpose of acting as a sourcing platform for Indian companies and as marketing avenue for seeking international buyers. The event shall facilitate striking of deals, joint ventures and signing of major contracts. In view of the uniqueness of the show, it is expected to be attended by over 10,000 trade buyers and general visitors.

India’s per capita tea consumption stands at 711 grams per head during 2011. However, this is considerably lower than other tea drinking nations such as Ireland (3 kg), more than 2 kg in U.K., Turkey, and Iraq, and more than 1 kg in Sri Lanka and Pakistan. This signifies remarkable potential in domestic tea consumption. The domestic coffee consumption too has been continuously growing at annual average rate of 6% and is largely on account of a thriving Independent upscale café culture. Domestic coffee outlets – which have a lot of appeal for the new generation - are set to increase multi-fold within next 3 years and the foray of global players such Starbucks and Dunkin’ Donuts in India can only herald a strong growth trend in future. India, which exports more than two-thirds of its coffee output, grows coffee primarily in its Southern part.

The principal organizer of the show is Sentinel Exhibitions Asia P Ltd [SEA], a part of the Sentinel media group. Headquartered in Mumbai (India), SEA is engaged in organizing International Business Conferences and Trade Expos. The co-organizer is Mumbai-based M/s Alex Events, an event execution company since the last 8 years​