cestrin,
Thank you!
We don't have any employees. We like the Japanese/European small artisan shop model.
I agree with you on the coffee, although most coffee is horrid, so it needs something, or in most cases, should be avoided entirely.
We are primarily espresso based (Americano, cappuccino, macchiatto, etc.) and our coffee is brewed by the cup on the siphon, served in-house, and black only. We roast seasonal micro-region and single farm coffees on site in small batches, and buy everything based on quality in the cup closely followed by sustainability (from both an agricultural and a business perspective).
If you are bored, this is a few articles about us
HERE.
When it comes to machine/grinder purchases, the grinder is the single most important piece of equipment in your brewing arsenal. So for espresso (barring a used commercial you pick up on Ebay and buy new burrs for) your lowest good espresso grinder is at about $450-ish for the Baratza Vario, others such as the Mazzer Mini are a few hundred more or the Compak K3 Touch, is a hair less, though not quite as good. The $200-$350 ish grinders are not adequate espresso grinders, and really should not be considered lest you are prepared for voluminous frustrations and the unavoidable fact that you will end up spending a greater amount of money to upgrade your lousy grinder. When it comes to machines, it all depends on what you want your outcome to be. Lowest price, non-PID machine that is a good value is the Gaggia Baby, first quality component, PID machines are in the $1300 price range and manufacturer depends on preference of look, function, and, sometimes most importantly -- the vendor. (Do your own research here) After about the $2500 price point, there are diminishing returns. The best investment at that point is in hands-on training, which will yield you far greater results in your espresso than spending an additional $1000 on a machine will.
When it comes to espresso, good and bad are a matter of fact, particular taste profiles are a matter of preference. When you have a good shot of espresso, you'll know it.
Best of luck on your journey!