What goes into the price of a coffee shop? I am looking into purchasing a small successful coffee shop in an excellent location (downtown small city) with loyal customers in a tourist location. It is a very quaint spot inside of a bookstore. The revenue is 230k and nets 60k. I had a business teacher take a look at it at she said she would not pay over 10k for it. Is this unreasonable for a successful coffee shop. I do know there are a lot more factors that play out in deciding a buying price but from the info does 10k seem right??? What goes into the price of a coffee shop?